Offer Value, Not Fluff
Ads must emphasize benefits over features. Show customers how your product improves their life.
“People are seeking service, not mere amusement.
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Similar ideas to Offer Value, Not Fluff
What are benefits?
Features talk about what the product/service does. Meanwhile, benefits focus on how the product/service can be helpful to the target audience.
This is basically why people purchase things/services—because it’s helpful to them. That’s also why most ads you see are benefit-f...
Value and Seek Out the Lost
Compassion for those who stray shows empathy and helps guide them back. Jesus taught the importance of seeking out and rejoicing over the lost sheep. How can you show compassion to someone who has lost their way?
Actively seeking those in need demonstrates care and ...
Reducing FUD In Other People
- Be clear and objective about your product or service and what the features are.
- Answer common questions through a collection of Frequently Asked Questions (FAQs).
- Offer demos so that customers can themselves make up their minds about your service or product.
- Havin...
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