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What are benefits?
Features talk about what the product/service does. Meanwhile, benefits focus on how the product/service can be helpful to the target audience.
This is basically why people purchase things/services—because it’s helpful to them. That’s also why most ads you see are benefit-focused
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Benefits vs features
When customers decide to buy (or not buy), they consider both benefits and features. They think about things like price, relevance, design, and so forth. But ultimately, customers buy because of a product’s benefit.
- Once the customer is sold on the concept (they’re con...
26
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What are features?
Features describe what your product/service does and how it’s different from the competition.
If you’re a website designer; the features of your service can include website speed optimization, unique mobile-friendly site designs, etc.
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Benefits and features: when to mention them
- Benefit-focused messaging is particularly important when your offer is relatively new to the market or customers are unfamiliar with your brand. Benefit-focused messaging helps you hook customer interest effectively.
- Features are best for saturated markets.
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Benefits vs features
When customers decide to buy (or not buy), they consider both benefits and features. They think about things like price, relevance, design, and so forth. But ultimately, customers buy because of a product’s benefit.
- Once the customer is sold on the concept (they’re con...
What are features?
Features describe what your product/service does and how it’s different from the competition.
If you’re a website designer; the features of your service can include website speed optimization, unique mobile-friendly site designs, etc.
Answers To Common Interview Questions
- Can you tell me a little bit about yourself? Don’t tell your life story; answer clearly and concisely. Focus on professional accomplishments.
- Why should we hire you over the other applicants? Say, “I don’t know the skill of others, but I do my own,” then highlight your strengths and ...
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