Use Simple, Clear Language
Avoid jargon and complexity. Speak as your audience does—be relatable and straightforward.
“Clarity and simplicity are the hallmarks of good advertising.”
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Similar ideas to Use Simple, Clear Language
The Biggest Strategic Messaging Mistakes
- Messages should be consistent. Consistency reduces opportunities for miscommunication. Consistent messages are more likely to become memorable.
- Brevity and simplicity lead to clarity. Avoid fancy words and use more conventional language.
Simplify your language
“Simplification is the highest sophistication” , said Leonardo Da Vinci. When it comes to writing, this is especially true. It's advisable to avoid using industry jargon if your audience is unlikely to comprehend it. If a technical word is required, define it as plainly as possible. Some...
Be Clear And Concise
- Do not obscure your message by words that are there to decorate the sentence and make it sound wordy while camouflaging what you mean.
- Make good use of qualifiers ("I think, In my opinion") while not coming across as a perpetually confused person. Don’t use qualifier...
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