Emotional Intensity and Drama

Gossip on celebrities is largely constructed of narratives, with arcs and patterns — the swift rise, the first fall, the redemption. According to this theory, we love gossip because it ties into our human innate fascination with storytelling.

Stories often have a moral component t...

The Story Spine structure: Once upon a time there was [blank]. Every day, [blank]. One day [blank]. Because of that, [blank]. Until finally [bank].

A story’s purpose: find why you want to tell this story, what belief of yours fueled that story, what does it teach and it...

Often enough, figures and facts are preferred to stories in the working environment, and this actually leads to building up a certain distance among the very team members or between the company and its customers. 

On the other hand, sharing a personal story makes people get cl...