YouTube videos that contained elicitors of hope were more likely to be viewed.
On Facebook, depictions of nature, vastness, art, and gratitude in the form of thankfulness, predicted how many likes it received. The more inspiring elicitors from any category, the more likely it is to go viral.
Articles that were longer and contained more inspirational words (e.g., awe, inspiring, profound, appreciate) were more likely to be viral.
Inspiring movies and TV showsthat contained hope were the most liked. The most frequent environmental elicitors involved nature and vastness.
Over all of the media, the most liked content portrays nature, encouragement, and overcoming obstacles (hope portrayals).
Understanding psychology is a crucial part of being a successful marketer. What I've discovered is that the most powerful advances in content marketing don't come from "hacks," "tricks," or "techniques," but from science-backed psychology. One of the most powerful and interesting areas of psychology deals with excitement.
There's never a dull moment on the internet, and that's got a lot to do with the fact that the content shared online is constantly changing - thanks in part to the creativity of users who remix, parody or caption popular images or videos, to create memes.
Memes have their origins in the world of academia. Richard Dawkins coined the term 'meme' in his 1976 book, The Selfish Gene. Dawkins describes a meme as "a unit of cultural transmission or imitation."
The word comes from the Greek 'mimema', meaning imitated.
Internet memes are units of popular culture that are shared, imitated, and changed by users.
The first meme on the internet was the sideways 'smiley' :-) , created in 1982. The practice of using punctuation markers to show emotion spread quickly and later other expressions, such as :-( and ;-) were added. The first example of digital viral content is the Hampster Dance meme - rows of dancing hamster GIFs - created by an art student in 1998.