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The Things That Make Stories Go Viral

https://www.newyorker.com/tech/annals-of-technology/the-six-things-that-make-stories-go-viral-will-amaze-and-maybe-infuriate-you

newyorker.com

The Things That Make Stories Go Viral
In scientific research on what makes articles go viral, amusing stories were shared more frequently than less amusing ones.

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Persuasive Stories

Persuasive Stories

Content persuasive and memorable enough has the tendency to evoke the person to share it to others, has ethics, emotion, and logic. If the content is credible, has some emotional appeal, and is logical, it has a high probability to be shared among others.

Why some stories go viral and others don’t was first discussed back in 350 BCE by Aristotle.

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Evoking Emotion

Studies on the ‘viral’ tendencies of articles showed that:

  • Positive messages were shared more often.
  • Articles evoking an emotional response to the reader fared well.
  • An exciting headline made a big difference.
  • Amusing stories of the same event or news performed better than the duller versions.

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What Makes Content Go VIral

Content can go viral when one takes care of the following things:

  1. The emotional value of the content.
  2. Arousal of positivity or excitement in the reader.
  3. An insider culture, a social currency that is understood by a subset of people.
  4. A memory-inducing trigger, which helps one remember the core message.
  5. Practicality and usefulness of the information, making it shareworthy.
  6. Good quality content, packaged in a great story, making it compelling to view and share.

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SIMILAR ARTICLES & IDEAS:

How Excitement Works

How Excitement Works

Excitement is temporary

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Excitement is mental, but it...

Great Marketing Excites Your Audience

Strong Emotion. Create shareable, viral content that is relatable to the the audience.

Progress. Reward people who always patronize your service or product to make them always go back to you.

Strong Feature Design. Consider the right color for your ads to enhance the sense of excitement of the audience.

Price. Establish a low price or make it look like it is. Have promos or discounts.

Limited Products. There is always a demand for seasonal or limited products.

The changing nature of childhood

The changing nature of childhood

The most valued childhood experiences of people who grew up in the 1970s and 1980s are things that the current generation of kids are far less likely to know.

What stands out is that

Less independence and autonomy

American children have less independence and autonomy today.

  • Parents have become more concerned with safety.
  • Parents run the risk of being charged with neglect for letting children walk unsupervised.
  • Some parents usher their children from one structured activity to the next, leaving little time to play, experiment, and make mistakes.

Kids who have autonomy and independence are less likely to be anxious. They are more likely to grow into self-sufficient adults.

Time with family

A childhood privilege was spending regular time with parents and access to meaningful interactions with other family members, especially grandparents.

Close grandparent-child relationships have significant mental health benefits for both children and grandparents.

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There are no bad emotions

Emotions are not “bad” or “good” but simply “comfortable” or “uncomfortable.” And even uncomfortable emotions (like sadness, anger etc) help us point issues we ignored about ourselves.

Stigmatizing "bad" feelings

By stigmatizing uncomfortable feelings, we tend to eliminate the visibility of these emotions in society and people who feel sad or depressed believe they are the only ones who feel this way because they don’t see examples of others living with the same emotions around them.

Understanding the source of the emotion puts you in a position to problem-solve it, which means you are back in control and can resolve the emotion.
Understanding the source of the emotion puts you in a position to problem-solve it, which means you are back in control and can resolve the emotion.