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Content persuasive and memorable enough has the tendency to evoke the person to share it to others, has ethics, emotion, and logic. If the content is credible, has some emotional appeal, and is logical, it has a high probability to be shared among others.
Why some stories go viral and others don’t was first discussed back in 350 BCE by Aristotle.
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Studies on the ‘viral’ tendencies of articles showed that:
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Content can go viral when one takes care of the following things:
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