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The Things That Make Stories Go Viral
What Makes Content Go VIral
Content can go viral when one takes care of the following things:
- The emotional value of the content.
- Arousal of positivity or excitement in the reader.
- An insider culture, a social currency that is understood by a subset of people.
- A memory-inducing trigger, which helps one remember the core message.
- Practicality and usefulness of the information, making it shareworthy.
- Good quality content, packaged in a great story, making it compelling to view and share.
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Key Ideas
Persuasive Stories
Content persuasive and memorable enough has the tendency to evoke the person to share it to others, has ethics, emotion, and logic. If the content is credible, has some emotional appeal, and is logical, it has a high probability to be shared among others.
Why some stories go viral and others don’t was first discussed back in 350 BCE by Aristotle.
Evoking Emotion
Studies on the ‘viral’ tendencies of articles showed that:
- Positive messages were shared more often.
- Articles evoking an emotional response to the reader fared well.
- An exciting headline made a big difference.
- Amusing stories of the same event or news performed better than the duller versions.
What Makes Content Go VIral
Content can go viral when one takes care of the following things:
- The emotional value of the content.
- Arousal of positivity or excitement in the reader.
- An insider culture, a social currency that is understood by a subset of people.
- A memory-inducing trigger, which helps one remember the core message.
- Practicality and usefulness of the information, making it shareworthy.
- Good quality content, packaged in a great story, making it compelling to view and share.
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How Excitement Works
Excitement is temporary
It could go on for only so long due to a condition of stability in the body.
Excitement is mental, but it...
Great Marketing Excites Your Audience
Strong Emotion. Create shareable, viral content that is relatable to the the audience.
Progress. Reward people who always patronize your service or product to make them always go back to you.
Strong Feature Design. Consider the right color for your ads to enhance the sense of excitement of the audience.
Price. Establish a low price or make it look like it is. Have promos or discounts.
Limited Products. There is always a demand for seasonal or limited products.
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Key Ideas
The changing nature of childhood
The most valued childhood experiences of people who grew up in the 1970s and 1980s are things that the current generation of kids are far less likely to know.
What stands out is that
Less independence and autonomy
American children have less independence and autonomy today.
- Parents have become more concerned with safety.
- Parents run the risk of being charged with neglect for letting children walk unsupervised.
- Some parents usher their children from one structured activity to the next, leaving little time to play, experiment, and make mistakes.
Kids who have autonomy and independence are less likely to be anxious. They are more likely to grow into self-sufficient adults.
Time with family
A childhood privilege was spending regular time with parents and access to meaningful interactions with other family members, especially grandparents.
Close grandparent-child relationships have significant mental health benefits for both children and grandparents.
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Intention vs Action
In a world of constant, propaganda, and deceit, what we do matters more than our intentions.
What we actually do tells people about us, not what we keep saying or what we intend to do....
Good Intentions are not sufficient
The physical world is interacting with our actions, not our internal plans and intentions.
We cannot shape society, or help people just by having noble intentions, without action.
Justifying Wrong Treatment
We treat people in certain ways and then justify the same. You are judged by what you do, and not for the reasons you give.
If our treatment isn't right, no amount of justification will serve any purpose.
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