Content can go viral when one takes care of the following things:
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Content persuasive and memorable enough has the tendency to evoke the person to share it to others, has ethics, emotion, and logic. If the content is credible, has some emotional appeal, and is logical, it has a high probability to be shared among others.
Why some stories go viral and others don’t was first discussed back in 350 BCE by Aristotle.
Studies on the ‘viral’ tendencies of articles showed that:
Strong Emotion. Create shareable, viral content that is relatable to the the audience.
Progress. Reward people who always patronize your service or product to make them always go back to you.
Strong Feature Design. Consider the right color for your ads to enhance the sense of excitement of the audience.
Price. Establish a low price or make it look like it is. Have promos or discounts.
Limited Products. There is always a demand for seasonal or limited products.
Internet memes are units of popular culture that are shared, imitated, and changed by users.
The first meme on the internet was the sideways 'smiley' :-) , created in 1982. The practice of using punctuation markers to show emotion spread quickly and later other expressions, such as :-( and ;-) were added.
The first example of digital viral content is the Hampster Dance meme - rows of dancing hamster GIFs - created by an art student in 1998.