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The Things That Make Stories Go Viral
What Makes Content Go VIral
Content can go viral when one takes care of the following things:
- The emotional value of the content.
- Arousal of positivity or excitement in the reader.
- An insider culture, a social currency that is understood by a subset of people.
- A memory-inducing trigger, which helps one remember the core message.
- Practicality and usefulness of the information, making it shareworthy.
- Good quality content, packaged in a great story, making it compelling to view and share.
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Persuasive Stories
Content persuasive and memorable enough has the tendency to evoke the person to share it to others, has ethics, emotion, and logic. If the content is credible, has some emotional appeal, and is logical, it has a high probability to be shared among others.
Why some stories go viral and others don’t was first discussed back in 350 BCE by Aristotle.
Evoking Emotion
Studies on the ‘viral’ tendencies of articles showed that:
- Positive messages were shared more often.
- Articles evoking an emotional response to the reader fared well.
- An exciting headline made a big difference.
- Amusing stories of the same event or news performed better than the duller versions.
SIMILAR ARTICLES & IDEAS:
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How Excitement Works
Excitement is temporary
It could go on for only so long due to a condition of stability in the body.
Excitement is mental, but it...
Great Marketing Excites Your Audience
Strong Emotion. Create shareable, viral content that is relatable to the the audience.
Progress. Reward people who always patronize your service or product to make them always go back to you.
Strong Feature Design. Consider the right color for your ads to enhance the sense of excitement of the audience.
Price. Establish a low price or make it look like it is. Have promos or discounts.
Limited Products. There is always a demand for seasonal or limited products.
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Memes
The content shared online is always changing because of the creativity of users who remix, parody, or caption popular images or videos, to create memes.
Memes may seem basic, but from a lin...
Origins of memes
Memes have their origins in the world of academia. Richard Dawkins coined the term 'meme' in his 1976 book, The Selfish Gene. Dawkins describes a meme as "a unit of cultural transmission or imitation."
The word comes from the Greek 'mimema', meaning imitated.
Going viral
Internet memes are units of popular culture that are shared, imitated, and changed by users.
The first meme on the internet was the sideways 'smiley' :-) , created in 1982. The practice of using punctuation markers to show emotion spread quickly and later other expressions, such as :-( and ;-) were added.
The first example of digital viral content is the Hampster Dance meme - rows of dancing hamster GIFs - created by an art student in 1998.
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Storytelling is...
Why we tell stories
- Stories solidify abstract concepts and simplify complex messages;
- Stories bring people together: stories connect us through the way we feel and respond to them;
- Stories inspire and motivate, by tapping into people’s emotions and baring both the good and bad.
Good stories are …
- Entertaining. Good stories keep the reader engaged and interested in what’s coming next.
- Educational. Good stories spark curiosity and add to the reader’s knowledge bank.
- Universal. Good stories are relatable to all readers and tap into emotions and experiences that most people undergo.
- Organized. Good stories follow a succinct organization that helps convey the core message and helps readers absorb it.
- Memorable. Whether through inspiration, scandal, or humor, good stories stick in the reader’s mind.
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