5. End with a Clear Conclusion

As a content producer, the idea is that your text will serve those who read it, not yourself. So before you start writing, look at the topic you are going to write about from the point of view of your target audience. Ask yourself:

• What experience does this text create...

Beginning with the end in mind is also extremely important for businesses. 

Being a manager is about optimizing for efficiency. But being a leader is about setting the right strategic vision for your organization in the first place, and asking, "What are we trying to accomplish?"

Befo...

Your close is what the audience will remember. Don't shuffle and say "Umm, that's it." At the very least, add a strong last line and say "thank you."

• Wind down with something uplifting. Use another story or a quote that will uplift the audience....