Organizations need to understand when to provide a reward to the person making the choice to promote active choice-making, or to initiate a penalty to make them provide a concrete answer.
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Readers understand and remember material far better when it is expressed in concrete language that allows them to form visual images. So trying to make the reader “see” is a good goal and being concrete has huge effects.
They remove the need to make a decision and provide a mindless way to initiate a behavior:
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