Rewards And Penalties

They remove the need to make a decision and provide a mindless way to initiate a behavior:

• To become more creative: Follow a creative ritual before you start writing or painting or singing.
• To start each day stress-free: Create a five-minute morning meditation ritual.
• T...

Readers understand and remember material far better when it is expressed in concrete language that allows them to form visual images. So trying to make the reader “see” is a good goal and being concrete has huge effects.