Rewards And Penalties
Organizations need to understand when to provide a reward to the person making the choice to promote active choice-making, or to initiate a penalty to make them provide a concrete answer.
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They remove the need to make a decision and provide a mindless way to initiate a behavior:
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Dopamine and rewards
Be Visual
Readers understand and remember material far better when it is expressed in concrete language that allows them to form visual images. So trying to make the reader “see” is a good goal and being concrete has huge effects.
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