When Prompting People to Make a Choice, the Consequence of Not Choosing Matters - Deepstash
When Prompting People to Make a Choice, the Consequence of Not Choosing Matters

When Prompting People to Make a Choice, the Consequence of Not Choosing Matters

Curated from: insights.som.yale.edu

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The Default Choice

The Default Choice

While prompted to make a decision with a given set of options, a person has the freedom to refuse to actively make a choice.

The decision-making process of the person is affected by the default choice that will be automatically selected in case the person refuses to choose.

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How Economic Incentives Affect Our Choices

If a person is told about the economic incentives of their selection, they are more likely to make an active choice.

If the person is told about the pros and cons of their decision, they have a logical reason to make the desired choice, as it can minimize any potential loss.

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Rewards And Penalties

Organizations need to understand when to provide a reward to the person making the choice to promote active choice-making, or to initiate a penalty to make them provide a concrete answer.

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IDEAS CURATED BY

cartervx

My math book needs to commit suicide. It has way to many problems.

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