Curated from: insights.som.yale.edu
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While prompted to make a decision with a given set of options, a person has the freedom to refuse to actively make a choice.
The decision-making process of the person is affected by the default choice that will be automatically selected in case the person refuses to choose.
50
445 reads
If a person is told about the economic incentives of their selection, they are more likely to make an active choice.
If the person is told about the pros and cons of their decision, they have a logical reason to make the desired choice, as it can minimize any potential loss.
49
274 reads
Organizations need to understand when to provide a reward to the person making the choice to promote active choice-making, or to initiate a penalty to make them provide a concrete answer.
46
354 reads
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