In 2000, British psychologist Richard Gregory renewed the association between pareidolia and creativity. He suggested that a reversed version of the Rorschach test - the psychological test where subjects' perceptions of inkblots are recorded and analyzed - might reveal creativity princip...

A team of neuroscientists believes there might be a meaningful link between creativity and seeing faces in clouds.

The creative aspect of pareidolia became known in the 19th century with the practice of 'klecksography' - the art of making images from inkblots.