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In 2000, British psychologist Richard Gregory renewed the association between pareidolia and creativity. He suggested that a reversed version of the Rorschach test - the psychological test where subjects' perceptions of inkblots are recorded and analyzed - might reveal creativity principles.
Recent studies found an association between a greater fluency and originality of performance in standard creativity tests and greater fluency and originality of pareidolias. Participants with a stronger interest in arts and music produced more original pareidolic drawings. This suggests that creative processes are involved in producing pareidolias.
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The creative aspect of pareidolia became known in the 19th century with the practice of 'klecksography' - the art of making images from inkblots.
A team of neuroscientists believes there might be a meaningful link between creativity and seeing faces in clouds.
At first, pareidolia (seeing shapes in clouds and in other inanimate objects) was seen negatively rather than a sign of creativity. It was even considered to be a symptom of psychosis or dementia.
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