Many layers of uncertainty along with thinking errors of scientists (blind spots) make the research or evidence untrustworthy about 42 percent of the time, according to a study.
Many studies lack validity, but researchers already being involved in the studies develop ‘learned helplessness’ and start believing in evidence even though there is none. A lack of evidence to prove the contrary is not evidence to support the theory.
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When we read scientific studies, it helps to keep in mind the following:
The Zeigarnik Effect states that we remember unfinished and incomplete tasks much better than completed tasks. Things remain in our mind due to their being incomplete.
There are several studies that have failed to replicate Zeigarnik’s experiment. But this does not mean the theory is false. It means the concept might be true for some people, but not all people.
It is a good idea to remain critical as most psychological experiments are situational and may not stand the test of time.
Certain ideas that claim scientific evidence like the 10,000 hour rule or Grit, study a specific group of people, and are not universal theories.
There are very few absolutely certain, universal truths in life. We are quick to think a piece of information is 100 percent true if it's presented as a new, groundbreaking idea, making us have a lightbulb moment.
Apart from basic math, which is a universal truth, very few truths are found in our lifetime that resonate with us for decades.
There is no clear separation between what is ‘ordinary’ evidence and what is ‘extraordinary’ evidence; the answer is in most cases subjective, though it should nevertheless be based on sound reasoning.
However, it is possible to argue in favor or against the extraordinariness of evidence, based on its quantity and quality, and based on the relevant standards that apply to the subject being discussed.
...to see clutter with fresh eyes.
A photograph helps us to see a space anew: It changes our perspective and gives us a measure of detachment that can enable us to decide what items should stay and what items need to go.
Researcher Robin Dunbar says, on average, we can only maintain a trusted social group of one hundred and fifty people. We can change which people, brands, and ideas we trust, but the number stays the same.
We are exposed to an increasing number of brands each year, but with no more trust and attention to hand out. The result is a shift in how companies grow and how marketing works. Warren Buffett shows a change from "push" marketing to "pull" marketing. We are entering a trust shortage. The individuals and brands which are "long trust" will win.