Description: Figure out the best way to sell your product to your target customers1.
Application: Explore and discover where your desired customers are most likely to make a purchase1.
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Similar ideas to 3. Nail the Go-to-Market Strategy: Find Your Customers
Working out who your target customers are will help you to identify the stores which are most likely to want to stock or sell your product, as well as being able to tailor promotional materials and marketing approaches for that demographic group.
Retailers will also prefer it if th...
Your customers are the market, so having a customer-centric strategy is an obvious choice. The best way to have your customers involved in product development is by having them come up with the products. It means a much briefer market validation period because the solutions origi...
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