3. Nail the Go-to-Market Strategy: Find Your Customers - Deepstash
3. Nail the Go-to-Market Strategy: Find Your Customers

3. Nail the Go-to-Market Strategy: Find Your Customers

Description: Figure out the best way to sell your product to your target customers1.

Application: Explore and discover where your desired customers are most likely to make a purchase1.

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anupchouhan

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Similar ideas to 3. Nail the Go-to-Market Strategy: Find Your Customers

Identify your target market

Identify your target market

Working out who your target customers are will help you to identify the stores which are most likely to want to stock or sell your product, as well as being able to tailor promotional materials and marketing approaches for that demographic group. 

Retailers will also prefer it if th...

The Size Of The Market

  • Total Addressable Market (TAM): the universe where your product lives
  • Served Available Market (SAM): the people that can be reached via your sales channel
  • Target Market: those who are your most likely customers.
...

Leverage your customers

Your customers are the market, so having a customer-centric strategy is an obvious choice. The best way to have your customers involved in product development is by having them come up with the products. It means a much briefer market validation period because the solutions origi...

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