Appeal to Self-Interest

A study found that people are more willing to donate when a charity appeals to the benefits the donors will receive than to altruism.

Researchers mailed postcards encouraging randomly assigned families to donate money to charity. The postcard either highlighted the ben...

• Consider the current frame: Be aware of marketing language when you are shopping for a product.
• Reverse the frame: Take the current frame and state it in the opposite way.
• Reframe the options: There may be more than two alter...

Parents' frame of mind impacts their children. Parents should not blame themselves when their children struggle.

Since parents lead by example, treating themselves with compassion and without judgment can help their children to do the same.