How to manage the framing effect
- Consider the current frame: Be aware of marketing language when you are shopping for a product.
- Reverse the frame: Take the current frame and state it in the opposite way.
- Reframe the options: There may be more than two alternatives. Would it result in a loss, a gain, or a neutral impact?
- Think like an outsider: It can help you to be as impartial as possible. What if the decision did not personally impact you?
- Take your time: Studies show that thinking fast increases your chance of falling prey to the framing effect.
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Framing effect: how the way information is framed impacts our decisions
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