Charities to appeal to self-interest of donors

A study found that people are more willing to donate when a charity appeals to the benefits the donors will receive than to altruism.

Researchers mailed postcards encouraging randomly assigned families to donate money to charity. The postcard either highlighted the benefits to others or the benefits to themselves. Those who received the postcard promoting self-benefits were 6.6 percent more likely to give and gave 23 percent more on average.

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Study: People will donate more to charity if they think something’s in it for them

bigthink.com

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The study to increase donations above current levels does not deny that some people are giving out of altruism, but rather that an appeal to self-interest is effective.

In an ideal world, charity is its own reward. In this world, it helps to remind people that they can feel wonderful after donating to a cause.

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We think rich people should be more generous

Most of us believe if we earned a bit more money, we'd have more free money to give. But the wealthier people get, the more expenses they accumulate, meaning there is not that much "spare" income.

The result is that we often pass the buck, thinking that the wealthier people, or our future, richer selves, will have the capacity to give.

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No Matter What We Earn, We Believe Our Richer Neighbors Have More to Give

insights.som.yale.edu

When you order from Amazon, use “smile.amazon.com.” 

You choose the charity, and they donate a portion of your eligible orders at no cost to you. 

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Simple Practices That Will Make You Want to Be More Generous - Thrive Global

thriveglobal.com

Kindness Is Contagious

Observing the psychological aspects of kindness, witnessing a kind act makes one feel a ‘warm glow’ in our hearts, something which researchers call moral elevation.

When people watch other people being generous and kind, it inspires and motivates them to want to do good.

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How Kindness Spreads in a Community

greatergood.berkeley.edu