Choice Architecture Shapes Every Decision

Money is very often the most expensive way to motivate people. Social norms are not only cheaper but often more effective as well.

If corporations started thinking in terms of social norms they would realize that these norms build loyalty and—more important—make people wan...

• Rational choice theory thinks of people as economic super-men and women, also known as homo economicus. Economists use this theory to think about what 'economic man' would do, then add up the actions of billions of people to make models about how the economy works.

1. In-tune with your own passion. When people are genuinely passionate about the problems that your company is trying to solve, they will be energized by any challenge that stands in their way.
2. Always questioning how it can be done better. The average person rarely conside...