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Experiments in broadcasting

Experiments in broadcasting

  • Podcasting started evolving with certain progressive companies like Stitcher along with early sponsors playing to a crude, uneven audience.
  • Podcasting kept growing slowly, even during the 2008/09 recession, which was ironically a creative peak for the medium.
  • Many new shows launched and things eventually reached a plateau in 2010/11.

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MORE IDEAS FROM THE SAME ARTICLE

The origin of the word ‘podcast’ was in a 2004 column in The Guardian by Ben Hammersley.

  • A podcast by This American Life, called Serial became a pop culture phenomenon in 2014 and provided a ‘breakout’ moment for the medium, which had already gained a sticky audience over the years.
  • This resulted in many new podcasts from established media houses and...

Essentially audio blogs, taking advantage of the freedom of speech, early podcasts were chatty, amateur products, until some heavyweights joined the bandwagon, like MTV VJs, journalists and talk-radio personalities.

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