We’re Entering the Era of Big Podcasting
The origin of the word ‘podcast’ was in a 2004 column in The Guardian by Ben Hammersley.
He made up a sentence mentioning podcasting while delving into a possible name for the new audio distribution technology. It was a mashup of the Apple iPod, which was the in thing at that time, and broadcasting.
Essentially audio blogs, taking advantage of the freedom of speech, early podcasts were chatty, amateur products, until some heavyweights joined the bandwagon, like MTV VJs, journalists and talk-radio personalities.
This was fueled by the fact that the old public radio medium had certain creative limitations along with rules and regulations that were not a problem in the world of podcasting.
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