Podcasts and pop culture phenomena - Deepstash

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Podcasts and pop culture phenomena

  • A podcast by This American Life, called Serial became a pop culture phenomenon in 2014 and provided a ‘breakout’ moment for the medium, which had already gained a sticky audience over the years.
  • This resulted in many new podcasts from established media houses and amateur creators starting to pop up.
  • Ad revenue of podcasts has steadily increased, and a 2021 projection puts it at $1 Billion.

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MORE IDEAS FROM THE SAME ARTICLE

  • Podcasting started evolving with certain progressive companies like Stitcher along with early sponsors playing to a crude, uneven audience.
  • Podcasting kept growing slowly, even during the 2008/09 recession, which was ironically a creative peak for the medium.
  • Many new show...

The origin of the word ‘podcast’ was in a 2004 column in The Guardian by Ben Hammersley.

Essentially audio blogs, taking advantage of the freedom of speech, early podcasts were chatty, amateur products, until some heavyweights joined the bandwagon, like MTV VJs, journalists and talk-radio personalities.

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