Podcasts and pop culture phenomena
- A podcast by This American Life, called Serial became a pop culture phenomenon in 2014 and provided a ‘breakout’ moment for the medium, which had already gained a sticky audience over the years.
- This resulted in many new podcasts from established media houses and amateur creators starting to pop up.
- Ad revenue of podcasts has steadily increased, and a 2021 projection puts it at $1 Billion.
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