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Asiya R

@asiyarr

Podcasts and pop culture phenomena

  • A podcast by This American Life, called Serial became a pop culture phenomenon in 2014 and provided a ‘breakout’ moment for the medium, which had already gained a sticky audience over the years.
  • This resulted in many new podcasts from established media houses and amateur creators starting to pop up.
  • Ad revenue of podcasts has steadily increased, and a 2021 projection puts it at $1 Billion.

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We’re Entering the Era of Big Podcasting

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