Marketers are beginning to embrace newer trends, especially in the digital space. One method is podcasts. In 2017, the podcast ad revenue was $314 million.

Since podcasts consist of audio, the listeners tend to trust and rely on every word. Therefore, advertisers can use podcasts to reach ...

• In the summer of 2004, Adam Curry decided to program and develop the first podcatcher application using Apple scripts. The program was able to read through the RSS and download the audio. It would use the iTunes API to add the files to the playlist.
• George W. Bush became the firs...

The name podcasts were the combination of 'iPod' and 'broadcast.' The name is the result of the process of getting music into your iPod.

At first, you had to download music or audio to your computer, then move it to your iPod. The iPod needed an internet c...

Podcasting is changing the digital era. Any individual or business can reap benefits from a podcast.

With the change in the wireless network, the device that can help in podcasting will also change. Instead of a two-step download process of the files you want, you can now do it with one s...

The Chinese podcast market relies on paid subscriptions. The government estimated the paid podcasts in 2017 to be $7.3 billion.

In the west, advertising is used. Consumers would avoid audio ads by paying a subscription fee. Ads force people to pay for a premium package to get rid of the a...