Narratives strengthen organizations. They build trust, enhance reputation, and move people into action. Narratives can clarify a shared vision, align teams around a common purpose, and strengthen culture. The strongest organizational narratives start with strategic analysis and result in creative ideas.

Stories help us make sense of the world

For a narrative to improve reputation, it should tell stories in three areas:<ul><li>What we do well</li><li>What competitors don’t do as well</li><li>What our audiences care about</li></ul> To find answers and put the narrative in motion:<ul><li>Identify which stakeholders to involve at each stage of the narrative development process.</li><li>Invite colleagues with the skills and authority to manage the narrative process from start to finish.</li><li>Invite leaders to describe their vision, strategy, and priorities. Ask for specific stories, examples and proof points.</li></ul>

Define the story worth telling

Distil three or four main stories. The more focused the narrative, the more likely audiences will associate a brand with these ideas. To identify three or four core storylines:<ul><li>Quickly craft possible narrative directions</li><li>Choose a subset to test.</li><li>Test early headlines, themes, and messages for resonance, authenticity, and differentiation.</li><li>Convene a diverse array of new reviewers for focus groups or one-on-one interviews.</li><li>Ask reviewers to share tangible examples that bring ideas to life. </li></ul>

Distill the story lines

Once the narrative is final and approved, share it within the company in inspiring ways. <ul><li>Ask executives, upper-level managers, business resource group leads, advisers, and others to help craft a successful rollout plan. </li><li>Engage managers on how to make the narrative real for their teams. </li><li>Start a broader rollout for all colleagues to connect them with the larger company story.</li><li>Share the narrative externally through images, videos, recordings, and other creative campaigns.</li></ul>

Deliver the narrative, so it drives sustained and meaningful action

corporateculture

Corporate Culture

motivationandinspiration

Motivation & Inspiration

communication

Communication

leadershipandmanagement

Leadership & Management

How to use storytelling to build culture

Definition: The ability to understand, appreciate, and interact with people from cultures or belief systems different from one’s own.A key component of cultural competence is learning to interact with people who have different communication styles (verbal, nonverbal, written, or visual), approaches to problem-solving, and even methods of asking for help.

Cultural competence 

Definition: A skill that helps you create a more supportive relationship with yourself, your thoughts and feelings, and other people.Your emotional fitness directly impacts your productivity, creativity, and ability to make decisions and help others. One way you can strengthen your emotional fitness is to simply check in with yourself more often. Every morning, ask: “How am I feeling right now?” Based on your answer, determine how to best accommodate your needs that day.

Emotional fitness 

Definition: Looking beyond what is evident on the surface and finding a hidden structure — one that reveals both how an object or idea was designed and how it can be re-created.Reverse engineering can facilitate skill acquisition in any field and is especially useful for knowledge workers whose success depends on their ability to learn quickly and adapt to rapidly evolving industries.

Reverse engineering

Definition: When we underestimate the time and obstacles in completing a task, even when it contradicts our past experience.The planning fallacy starts with wishful thinking. Minor (or even major) delays aren’t factored in, and we unwittingly place ourselves in last-minute or worse, past-deadline scenarios.

Planning fallacy

Definition: A situation in which a younger or early career professional mentors a senior colleague.Reverse mentoring helps everyone become more engaged at work. Junior employees are able to access newer social networks, and senior employees gain fresh perspectives or expand their knowledge around new trends.

Reverse mentoring

… and help you bring your best self to work.

career

Career

personaldevelopment

Personal Development

5 Terms That Will Make You Better at Your Job

Mobile apps can turn into massive successes or unmitigated failures, and the difference often comes down to the amount of hard work and care that went into development.If you’re creating an app, it’s essential to do your research, choose the best development approach, & make sure you have the right tools in place before you start building your first feature.Here are 15 major causes of mobile app failure you’ll want to consider before releasing your first product to the public.

Causes of Mobile App Failure and How to Avoid Them

The concept sounds great, but is it solving a real-world problem? If not, then no one will want to use your app. It doesn’t matter how stunning it is or how much funding you have raised – if no one wants to use it, there won’t be much point in launching.When figuring out whether or not you’re trying to solve a real-world problem, make sure that your solution adds value over what people are already doing with their time & money.An app has to have some professional utility to appeal to anyone other than you or your family. Having a passion for an idea is great, but it’s not enough.

Not Resolving Real-World Problems

To avoid having an app nobody wants, research before starting development to ensure you’re making something people want. For example, if your idea is for a new video streaming app, it might be better off as a web application rather than a native mobile one.By reading through mobile user research data collected from the mobile analytics software, mobile UX experts know exactly how users behave in their mobile environment, which metrics affect engagement rates, conversion rates, and retention rates.Using this info, they can develop solutions that truly solve problems for users.

Lack of Target Audience Research

It would help if you had an easy-to-use user interface that allows people to get straight into your application and get value from it. Otherwise, you risk losing customers before they ever use your product. Try and keep things simple; if you make it hard for people to figure out how to use your app, they won’t stick around for long.

Unfriendly User Interface

Your first stop should be identifying which mobile platform—iOS or Android— and ecosystem best fits your product and customers. Each app platform has its benefits. For example, Android offers a plethora of audience and hardware options, but iOS users tend to spend more on apps.After choosing a platform, you need to make sure you’re developing for it properly. Not all developers are created equal, so make sure you <a href="https://www.pixelcrayons.com/hire-app-developers?utm_source=kr-AR&utm_medium=customerthink-app-failure&utm_campaign=traffic">hire app programmer</a> with years of experience. They must have a proven track record in building apps for that specific mobile operating system.

Failing to Choose the Right Launching Platform

Mobile apps require a fair amount of testing. They’re so complex that only about 4% get released without any bugs at all, as per Failory. Even after apps have been tested, there is no shortage of updates and improvements based on user feedback.If you do not put in enough time in testing your app or use adequate testing tools, it can fail to get your app into people’s hands. It takes more than one iteration for an app to become famous; it takes time and iteration after iteration until it does!

Insufficient Testing Time for the App

Most people think their job is done by simply having a presence on Google Play or Apple’s App Store. However, getting an app into those stores isn’t nearly enough to drive significant growth and achieve success.The placement of your app among search results is primarily based on metadata that you provide to each store upon launch—but it’s not a one-and-done deal.To reach consumers who will download and use your app regularly, you need to consider how your marketing efforts relate to those already in place from platforms like Facebook and Twitter.

Incorrect App Store Optimization

It’s hard to get sufficient data on how often companies run out of money before finding enough users to generate revenue. Still, it happens often enough that several firms have started developing new app financing strategies designed to fill in these funding gaps.• What are your risks for running out of money?• Are you sure you have enough?• Have you tested your assumptions about how much it will cost to launch your product?• What are your options if things don’t go as planned?

Underfunding

The best way to avoid app failure is by creating a solid marketing strategy for your product before building it. You should know who you want to reach and what you’re going to say before making an app or mobile site.Don’t let lack of planning ruin everything! With several affordable marketing services available, there’s no excuse to start promoting your idea early on. It could save you time, funds, & heartache in the long run.

Inefficient Marketing Strategy

Slow response times, miscommunication, and inadequate training can derail any mobile app. With nearly 30% of app users abandoning an app after one use due to insufficient customer support (KISSmetrics), optimizing your customer experience strategy is essential for preventing mobile app failure.However, many businesses neglect to invest in their Customer Success/Support team; according to The Balance, Small Business Support workers need years’ worth of specialized training—and an array of technical knowledge—to be effective.

Poor Customer Support

In today’s world, clients have more power than ever. If you ignore what they say about your mobile app, it could spell disaster for your company. Without user feedback, you can’t grow sustainably.Customers may love a particular feature when it first launches, but chances are their feelings will change over time. For example, that catchy intro animation at launch might get annoying if left unchanged in an update that comes out three months later.

Buggy Updates Lacking User Feedback Consideration

If there’s one thing we should’ve learned over the past decade, it’s that internet security is paramount. Yet, even with apps earning more access to our phones, which essentially hold all our essential information, companies still fail to see mobile app security as a priority. To keep your business information safe & secure from hackers, consider investing in mobile app security software or services

Overlooking Security Threats

It might appear evident while reading, but you have to make sure your mobile app has been built well from a technical standpoint. If it doesn’t work when it launches or contains bugs that make it difficult for users to navigate, you could be in trouble.Flurry data shows there are more than 400 million instances of bad apps per month. In other words, if your app is faulty when launched, you’re going to have a lot of angry customers who won’t want to do business with you again in the future.

Coding Flaws

User experience is a huge factor in determining whether a mobile app succeeds or fails. It’s easy to write an app that seems intuitive and fun to use, but if it takes too long to analyze how to use, offers preliminary design, or misses vital features, users will quickly lose interest.It will help if you put as much time into making sure your UX is as good as possible with development. That way, users won’t have any trouble using your product from day one.

Underestimating UX Challenges

Too many developers, designers, and project managers view prototypes as something to do only when necessary—such as after you’ve done all your research and know what needs to get built.However, great prototyping can save you time and money by helping you visualize your ideas early on and answer questions before they become issues. Even if you think you know everything about what you want to build in advance, it doesn’t hurt to prototype quickly to see how things will look—and if there are problems or missing elements that need fixing or improving.

Bad Prototyping

It’s no surprise that an app’s time to market matters. From a startup’s perspective, users are more likely to download your app if it’s available on their mobile device right when they need it. So why wait?Depending on your app’s complexity, take advantage of prototyping software and tools to create, test and deploy your mobile app in just days. If you opt for custom development instead of rapid prototyping, you should expect an average nine-month lead time before you can deliver your first mobile app.

Missing Timely Delivery of the App

computerscience

Computer Science

15 Major Causes Of App Failure And How To Avoid Them

Initially, Java was the official language for Android App Development, and as a result, it is the most commonly used language. Java is used to build many of the apps in the Play Store, and it is also Google’s oldest approved language. In addition to all of this, Java offers a fantastic online community for help in the event of a disruption. However, Java is a difficult language for a newcomer to learn since it includes sophisticated issues such as constructors, null port exceptions, parallelism, checked exceptions, and so on.

JAVA

The Android Native Development Kit (NDK) can be used to develop Android apps using C++. The NDK is used to implement parts of the app in C++ native code, as an app cannot be constructed solely using C++. This aids in the use of C++ code libraries for the program as needed. While C++ can be beneficial for Android App Development in some circumstances, it is far more complicated to set up and far less versatile. Because of the increasing complexity, it may also result in additional bugs.

Because C# is so comparable to Java, it is great for developing Android apps. C#, like Java, employs trash collection to reduce the likelihood of buffer overflows. Furthermore, C# has a crisper and clearer syntax than Java, making it easier to code with.

Because C# is so comparable to Java, it is great for developing Android apps. C#, like Java, employs trash collection to reduce the likelihood of buffer overflows. Furthermore, C# has a crisper and clearer syntax than Java, making it easier to code with.

Even though Android does not enable native Python programming, Python may be used to create Android apps. This may be accomplished using a variety of tools that transform Python programs into Android Packages that can be executed on Android smartphones. Kivy, an open-source Python library used for constructing mobile apps, is an example of this. It supports Android and fosters speedy app creation. Unfortunately, because Kivy isn’t natively supported, there will be no native benefits for it.

PYTHON

Since 2019, Google has designated Kotlin to be the official language for Android app development. Kotlin is a cross-platform programming language that may be seen as a replacement for Java for developing Android apps. In 2017, it was also launched as a supplementary “official” Java language.
Kotlin is compatible with Java and operates on the Java Virtual Machine. The only significant distinction is that Kotlin eliminates unneeded Java features such as null pointer exceptions. It also eliminates the need to terminate each line with a semicolon.

KOTLIN

Android applications may be produced with the Adobe PhoneGap framework, which is powered by Apache Cordova, utilizing HTML, CSS, and JavaScript. The PhoneGap convenient platform permits the use of web programming abilities to create hybrid apps that are displayed through “WebView” but are bundled as an application.

HTML, CSS, JAVASCRIPT

Android applications may be produced with the Adobe PhoneGap framework, which is powered by Apache Cordova, utilizing HTML, CSS, and JavaScript. The PhoneGap convenient platform permits the use of web programming abilities to create hybrid apps that are displayed through “WebView” but are bundled as an application.

technologyandthefuture

Technology & The Future

Expand Your Skill Set And Lead To Growth With These Languages For Android Development - The European Business Review

<ul><li>Python is a general-purpose, object-oriented programming language.</li><li>It emphasises code readability by using white space.</li><li>It is easy to learn.</li><li>It is a favourite of programmers and developers.</li><li>Python is very well suited for use in machine learning at a large scale.</li><li>Its suite of specialised deep learning and machine learning libraries includes tools like scikit-learn, Keras and TensorFlow. It enables data scientists to develop sophisticated data models that plug directly into a production system.</li></ul>

Python

<ul><li>R is also is an open-source programming language.</li><li>It's optimised for statistical analysis and data visualisation.</li><li>R has a rich ecosystem with complex data models and practical tools for data reporting.</li><li>R is popular among data science scholars and researchers.</li><li>R provides various libraries and tools for cleansing and prepping data, creating visualisations, and training and evaluating machine learning and deep learning algorithms.</li><li>R is used within RStudio.</li><li>R applications can be used directly on the web via Shiny.</li></ul>

They approach data science differently: <ul><li>R is used for statistical analysis.</li><li>Python provides a more general approach to data.</li></ul> <ul><li>R is built by statisticians and leans heavily into statistical models and specialised analytics.</li><li>Python is a multipurpose language that can provide data analysis or machine learning in scalable production environments.</li></ul> <ul><li>You might use R for customer behaviour analysis or genomics research.</li><li>You might use Python for developing a machine learning application. </li></ul>

The main difference between R and Python

Data collection<ul><li>Python supports all kinds of data formats.</li><li>R is designed for data analysts to import data from Excel, CSV and text files.</li></ul> Data exploration<ul><li>In Python, you explore data with Pandas, the data analysis library for Python.</li><li>With R, you can build probability distributions, apply different tests, use standard machine learning and data mining techniques.</li></ul> Data modelling<ul><li>Python has standard libraries.</li><li>With R, you'll sometimes have to rely on packages outside of R's core functionality.</li></ul>

Other key differences

The language to choose depends on your situation. Points to consider:<ul><li>Do you have programming experience? Python has a learning curve that's linear and smooth. With R, novices can Run data analysis tasks in minutes, but it takes longer to develop expertise.</li><li>What do your colleagues use? Academics, engineers and scientists use R. Python is used in a wide range of industries.</li><li>What problems are you trying to solve? R is used for statistical learning, and Python for machine learning and large-scale applications.</li></ul>

Python vs. R: which one to choose

Explore the basics of these two open-source programming languages, the key differences that set them apart and how to choose the right one for your situation.

Python vs. R: What’s the Difference?

Leaders and members should be wary of adding more change to a rapidly changing situation.In a turbulent environment with intense volatility, uncertainty, workload, and urgency, it’s important for both leaders and members to stay in their respective lanes and maintain the expected flow of information. In these settings, things are changing so fast that by the time an individual switches back to their assigned tasks, they’ve lost situation awareness and contributed to the chaos and confusion.

Beware of switching lanes in turbulent environments

As teams are increasingly working in more fluid and interconnected multiteam arrangements, it’s common for leaders and members to be tempted to manage the other teams that influence their input or output. But it’s unlikely that a team leader will have a detailed enough understanding of the precise situation another team is facing to jump in and immediately lead effectively. It’s even less likely that a member will have sufficient knowledge of both teams’ situations and be able to manage the change in information flows (like who gives directions or who needs to be updated).

Beware of crossing team boundaries

Successful lane switching is about more than just knowing when and where it’s okay to switch — what you do as you return to working on your assigned tasks also matters.As leaders are not yet omniscient, status update check-ins are important, especially in times of change. These check-ins can be done one-on-one or, if the situation is sufficiently stable, take the form of team huddles with rapid-fire status updates.

Be sure to update when switching back

Research from first responder incident simulations suggests it’s not always a good idea.

remotework

Remote Work

teamwork

Teamwork

When to Take On Tasks That Are Outside of Your Job Description

There is no correlation between the two.<ul><li>Abraham Lincoln wrote the Gettysburg Address on a piece of ordinary stationery that he had borrowed from the friend whose house he was staying at. </li><li>Ernest Hemingway wrote with a simple fountain pen. Somebody else did the typing, but only much later. </li><li>Van Gogh rarely painted with more than six colors on his palette.</li></ul>

Creativity And Equipment Ownership

90% of what separates successful people and failed people is time, effort, and stamina.If somebody in your industry is more successful than you, it’s probably because he works harder at it than you do. Sure, maybe he’s more inherently talented, more adept at networking, but I don’t consider that an excuse. Over time, that advantage counts for less and less. This is why the world is full of highly talented, network-savvy, failed mediocrities.

Doing Anything Worthwhile Takes Time

If your business plan depends on suddenly being “discovered” by some big shot, your plan will probably fail. Most of the things are made slowly and with a lot of work.With all the online tools, you can now build your own thing without having somebody else “discovering” you first. Which means when the big boys come along offering you deals, you’ll be in a much better position to get exactly what you want from the equation.

Don't Dream On Being Suddenly Discovered

"Being good at anything is like figure skating—the definition of being good at it is being able to make it look easy. But it never is easy. Ever. "

It just has to be yours. The more the idea is yours alone, the more freedom you have to do something really amazing. The sovereignty you have over your work will inspire far more people than the actual content ever will. How your own sovereignty inspires other people to find their own sovereignty, their own sense of freedom and possibility, will give the work far more power than the work’s objective merits ever will.

Your Idea Doesn’t Have To Be Big

"Everybody has their own private Mount Everest they were put on this earth to climb. You may never reach the summit; for that you will be forgiven. But if you don’t make at least one serious attempt to get above the snow line, years later you will find yourself lying on your deathbed, and all you will feel is emptiness."

Don't stress too much about things like “writer's block.” If you’re looking at a blank piece of paper and nothing comes to you, then go do something else.Writer’s block is just a symptom of feeling like you have nothing to say, combined with the rather weird idea that you should feel the need to say something. If you have something to say, then say it. If not, enjoy the silence while it lasts. The noise will return soon enough.

Inspiration Will Eventually Come

"The best way to get approval is not to need it."

If you were to start out writing for example (or maybe an online retail business) don't just quit your job in order to make this big, dramatic, event around it.Instead, find that extra hour or two in the day that belongs to nobody else but yourself, and make it productive. Put the hours in, do it for long enough, and magical, life-transforming things happen eventually.

Put The Hours Into It

The more original your idea is, the less good advice other people will be able to give you.You don't know if your idea is any good at the beginning. Neither does anyone else. And asking close friends never works as expected either. It’s not that they choose to be unhelpful. It’s just that they don’t know your world as well as you do, no matter how hard they try, no matter how hard you try to explain.

Knowing How Good Your Ideas Are

You don't have to ignore all people, at all times, forever. No, other people’s feedback plays a very important role. But at beginning, maybe your idea will seem really “out there” to other people, even people you like and respect. So there’ll be a time in the beginning when you have to press on, alone, without one tenth the support you probably need.

Knowing Which Feedback To Ignore

And not eveybody will have the same agenda as you: When your idea seems to be working, sometimes you’ll find all these people trying to join the team, trying to get a piece of the action. But as soon as they step inside the inner circle, you soon realize they never really understood your idea in the first place, they just want to be on the winning team.

Good Ideas Exist In A Social Context

"Question how much freedom your path affords you. Be utterly ruthless about it. It’s your freedom that will get you to where you want to go. Blind faith in an oversubscribed, vainglorious myth will only hinder you. "

When Hugh MacLeod was a struggling young copywriter, living in a YMCA, he started to doodle on the backs of business cards while sitting at a bar. Those cartoons eventually led to a popular blog - gapingvoid.com - and a reputation for pithy insight and humor, in both words and pictures. MacLeod has opinions on everything from marketing to the meaning of life, but one of his main subjects is creativity. How do new ideas emerge in a cynical, risk-averse world? Where does inspiration come from? What does it take to make a living as a creative person? Now his first book, Ignore Everyone, expands on his sharpest insights, wittiest cartoons, and most useful advice. A sample: *Selling out is harder than it looks. Diluting your product to make it more commercial will just make people like it less. *If your plan depends on you suddenly being "discovered" by some big shot, your plan will probably fail. Nobody suddenly discovers anything. Things are made slowly and in pain. *Don't try to stand out from the crowd; avoid crowds altogether. There's no point trying to do the same thing as 250,000 other young hopefuls, waiting for a miracle. All existing business models are wrong. Find a new one. *The idea doesn't have to be big. It just has to be yours. The sovereignty you have over your work will inspire far more people than the actual content ever will. After learning MacLeod's 40 keys to creativity, you will be ready to unlock your own brilliance and unleash it on the world.

books

Books

Ignore Everybody

At times, we need someone to help us think through difficult problems.
A good coach doesn't solve your problems. They listen to what you say and ask questions to uncover the cause of those problems. They may suggest different perspectives and strategies you have not considered.

Types Of Mentors: The Coach

Find people who have the career you desire. Spend time with them and get to know how they operate, what they think about, how they prepare for events.
Listen to their advice, but keep in mind that successful people often miss large parts of what really helped them to succeed. So, don't try to ask for a winning recipe. Instead, watch what they do.

Types Of Mentors: The Star

It is who you know in life that helps you move forward. 
To ensure you build up your own list of contacts, find people around you who know everyone and ask them to help you with introductions.

Types Of Mentors: The Connector

As you navigate in your organization and the community around it, you need to know the resources that are available to help you.
There is usually someone around you who knows how to do almost anything in your organization. Ensure you make time to also hang around these people.

Type Of Mentors: The Librarian

Sometimes you will have a difficult time. It is helpful to have someone who understands you and where you are in your career.
Find someone who will listen and lend a sympathetic ear but also remind you that tomorrow is another day.

Type Of Mentors: The Teammate

You can’t expect one person to be able to give you all the career guidance you need. Here are the people you need on your team.


The Five Types Of Mentors You Need

<ul><li>Follow your passions.  Without it, any rational person would give up.</li><li>Find your noble cause. For Jobs, making computers accessible to the average person wasn't just a business strategy; it was a calling. </li><li>Simplify everything and focus on the gems. You have only so much energy and attention to give to projects or projects. </li><li>Unleash your creativity. Creativity doesn't just happen. Expose yourself to ideas outside the field you're working in.</li><li>Create "insanely great" customer experiences. Hire for personality and culture fit first. </li><li>Don't introduce products; tell a story.</li><li>Sell dreams, not products. Your audiences don't care about your product, company or idea. They care about themselves, their hopes and their dreams. </li></ul>

7 Laws of Success inspired from Steve Jobs

When Steve Jobs passed away in 2011, the ABC News program 20/20 asked me to share some of the insights I gleaned from writing three books on Jobs and Apple. The seven rules I offered are still relevant today and helped to propel Apple recently to a $1 trillion market value.

business

Business

startup

Startups

Steve Jobs Followed 7 Unbreakable Laws of Success That Apply to Any Business

Think about the offer in terms of your development, quality of life, and the variety of the work you want to do. Think about the trade-offs you are going to make.
When an employer extends a job offer to you, he has psychologically committed to you. You have more leverage to shape your job description and improve your salary and benefits package immediately after you are made an offer than in your first two years of employment.

Shift your mindset about the job offer

The purpose of the interview is to get the offer. The next stage is about considering the offer, then negotiating with your new employer.
Employers need to feel that you are committed. Continue to be enthusiastic in your dealings with your prospective manager so you don't sound uncertain that you want the job.

Commitment and enthusiasm

Think about what is important in your professional and private life, then assess the offer against these metrics.
<ul>
<li>Salary. Even when the money is enough, you need to figure out if it's worthy of your knowledge and skills and in line with the local market.</li>
<li>Job content. Consider whether you will derive job satisfaction from the offer. To answer this question, you need to know the kinds of activities you want to be involved in and the skills you want to use. You will need a deep understanding of what's expected of you to decide whether you do indeed want the job.</li>
<li>Cultural fit. Ask yourself if it is a place where you will be happy, challenged, and where you will thrive. It might make sense to do a trial run to see what your colleagues are like.</li>
<li>Flexibility, vacation, and other perks. Flexible hours and vacation time are an increasingly valuable perk. During the evaluation stage, it's important to find out whether current employees are afforded such benefits.</li>
<li>Other options. Also assess your walk-away alternatives. Think about the offer in terms of the cost and benefit of starting the job search process over again, of staying in your current job, or of first seeing what other offers materialize.</li>
</ul>

Metrics for assessing a job offer

Once you know what elements of the offer you would like to change, you need to decide which parts you are going to press and how you will do it.
If you are dealing with an intermediary, such as an HR administrator or a recruiter, remember not only to make requests but also to ask questions, give information, and share ideas to make the job more palatable.

Negotiating a job offer: Devise your plan

During the stage of the classic negotiation, maximize the cost of the things you are prepared to accept while minimizing the things you're asking for. 
For example, "I'm happy with the role and responsibilities, but I would like to work from home one day per week." Come across as a cheerful but firm negotiator.

Be tough but cheerful during negotiation

There will be some give and take in negotiations for a new job, but if everything you ask for is a "no," it demonstrates inflexibility on the part of your prospective employer and could be a red flag.
If your internal monitoring system tells you that you should not take the job, listen. However, turn it down politely as they could be potential customers, potential advisors, or even your future employers.

How to use storytelling to build culture

5 Terms That Will Make You Better at Your Job

15 Major Causes Of App Failure And How To Avoid Them

Expand Your Skill Set And Lead To Growth With These Languages For Android Development - The European Business Review

Python vs. R: What’s the Difference?

Samantha Q.