Visualizing the Meaning of Life: The Drip Coffee Model
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By 1988 only 50 percent of the adult American population drank coffee. In 1962, average coffee consumption was 3.12 cups per day; by 1991 had dropped to 1.75 cups per day.
At the onset of the 1980s, coffee growers and retailers realized that the current 20-29-year-old generation had little interest in coffee, which they associated with their parents and grandparents.
For the coffee industry to survive, it needed a new marketing strategy. The consumer was changing and coffee-players needed to pay attention.
Crucial questions the 'me' generation will ask: "What's in it for me? Is the product 'me'? Is it consistent with my lifestyle? Do I like how it tastes? What will it cost me? Is it convenient to prepare?"
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Benjamin Franklin said, “An investment in knowledge pays the best interest.” It's the reason Warren Buffett (& other successful individuals) spends 80% of his time reading.
Knowledge is the new money. While goods and services are becoming demonetized and replaced by machines, knowledge is becoming increasingly valuable.
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Quickest way to add meaning to your life is to see your group of people more often.
Not part of a group? Join one. No groups to join? Start one. It’s as easy as texting people to...
It is less about what you do and more about how you see what you do.
Qualities a purpose needs:
You have a story you tell yourself about your life — whether you realize it or not.
A trend in the stories that people with meaningful lives tell themselves - redemption stories: the tellers move from suffering to salvation — they experience a negative event followed by a positive event that resulted from the negative event and therefore gives their suffering some meaning.
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