Keeping a balanced creative process

Balancing idea generation with idea evaluation is critical to the creative process.

• Set the criteria you'll use in your evaluation.
• Gather the information you need and resist the temptation to rely solely on your intuition.
• Find an evaluation framework that might work for you.
• Be sure to have enough time for the second phase of ideation (evaluation).
• Monitor your ideas of choice to make sure they are really best solutions you could have picked.