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Charlie

@cha_36

Keeping a balanced creative process

Balancing idea generation with idea evaluation is critical to the creative process.

  • Set the criteria you'll use in your evaluation.
  • Gather the information you need and resist the temptation to rely solely on your intuition.
  • Find an evaluation framework that might work for you.
  • Be sure to have enough time for the second phase of ideation (evaluation).
  • Monitor your ideas of choice to make sure they are really best solutions you could have picked.

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Idea evaluation: the other side of the creativity coin

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