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The Escalator

The Escalator

The Escalator, or ‘moving stairs’ is an infrastructural technological development which is actually a trademark, a brand that became so common that its name became a ‘trademark genericide’, just like Aspirin, or Cellophane.

Escalators came after elevators and of course, stairs, both of which were serving the purpose, but had many constraints like vertical expansion of space and a limit on how much a person can ascend or descend manually.

65

681 reads

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The Escalator And Democracy In Malls

  • Earlier, the upper floors of malls were hard to reach, and resulted in less footfall.
  • The Escalator democratized all the levels of a shopping mall, making the upper floors equally accessible to consumers.
  • This made it one of the most important inventions in retail market...

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330 reads

Escalators: New Tech For Infrastructure

The new technology of escalators transformed not just how the walking person is transported in a building, but the way architecture itself is designed, and created fluid transitions without the limits of the sky or ground.

66

514 reads

The Paris Expo Of 1900

The Paris Expo Of 1900

The Biggest World Fair, the Paris Universal Exposition, introduced the moving staircases in 1900. This International Expo has launched many products we use today, including the calculator in 1862, atomic energy in 1939, the television in the same year, and ...

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284 reads

The Linear Belt And The Inclined Elevator

  • Jesse Reno, an engineer, worked in a Subway plan for New York City, and proposed a ‘linear belt’ to move passengers, which later morphed into an ‘Inclined Elevator’, which was a huge success, and was installed in the Brooklyn Bridge in 1897.
  • George Wheeler, another inventor, crea...

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300 reads

Escalator: Pop Culture

The Escalator found itself in many movies, with it being used as a wonder technology that can insert slapstick action into a scene, in many creative ways.

We take the moving staircase for granted now, but for the last 100 years it has been the most important invention in shopping.

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318 reads

Escalators Post WWII

Escalators upped their game when prosperous times returned and the late 40s and 50s saw the OTIS company marketing the product directly to customers and finding new business.

It got some competition, which led to a lawsuit and resulted in the loss of the trademark ‘Escalator’ as...

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232 reads

The Moving Stairs

The Moving Stairs

Nathan Ames, an inventor, applied for the patent in 1859 for the first kind of moving stairs, with a belt attached with three wheels, and powered by kinetic energy. This was never built.

As the 19th century came to an end, there were improvements in the way people lived and worked, facili...

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423 reads

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The Competency Trap

The Competency Trap

The company having the original PC technology back in the 70s was Xerox. This was a time when their photocopiers were a worldwide hit, and even their brand name ‘Xerox’ was used as a verb. They had a research centre to develop new technologies, where they invented the PC (similar to what we see e...

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