The Escalator And Democracy In Malls - Deepstash
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The Escalator And Democracy In Malls

  • Earlier, the upper floors of malls were hard to reach, and resulted in less footfall.
  • The Escalator democratized all the levels of a shopping mall, making the upper floors equally accessible to consumers.
  • This made it one of the most important inventions in retail marketing.

63

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Escalators: New Tech For Infrastructure

The new technology of escalators transformed not just how the walking person is transported in a building, but the way architecture itself is designed, and created fluid transitions without the limits of the sky or ground.

66

514 reads

The Paris Expo Of 1900

The Paris Expo Of 1900

The Biggest World Fair, the Paris Universal Exposition, introduced the moving staircases in 1900. This International Expo has launched many products we use today, including the calculator in 1862, atomic energy in 1939, the television in the same year, and ...

63

284 reads

The Linear Belt And The Inclined Elevator

  • Jesse Reno, an engineer, worked in a Subway plan for New York City, and proposed a ‘linear belt’ to move passengers, which later morphed into an ‘Inclined Elevator’, which was a huge success, and was installed in the Brooklyn Bridge in 1897.
  • George Wheeler, another inventor, crea...

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300 reads

The Escalator

The Escalator

The Escalator, or ‘moving stairs’ is an infrastructural technological development which is actually a trademark, a brand that became so common that its name became a ‘trademark genericide’, just like Aspirin, or Cellophane.

Escalators came after elevators and of course, ...

65

681 reads

Escalator: Pop Culture

The Escalator found itself in many movies, with it being used as a wonder technology that can insert slapstick action into a scene, in many creative ways.

We take the moving staircase for granted now, but for the last 100 years it has been the most important invention in shopping.

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Escalators Post WWII

Escalators upped their game when prosperous times returned and the late 40s and 50s saw the OTIS company marketing the product directly to customers and finding new business.

It got some competition, which led to a lawsuit and resulted in the loss of the trademark ‘Escalator’ as...

57

232 reads

The Moving Stairs

The Moving Stairs

Nathan Ames, an inventor, applied for the patent in 1859 for the first kind of moving stairs, with a belt attached with three wheels, and powered by kinetic energy. This was never built.

As the 19th century came to an end, there were improvements in the way people lived and worked, facili...

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423 reads

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Consumerism grows in the US

Through the 1890s, existing shops were extended, mail-order shopping increased, and massive department stores covered acres of selling space.

Retail was already moving from small shopkeepers to corporate giants. The objective of making products for the self-evident usefulness shift...

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The Goldilocks Rule: Stay
Motivated in Life and Work

The Goldilocks Rule: Stay Motivated in Life and Work

  • The Goldilocks Rule states that humans experience peak motivation when working on tasks that are right on the edge of their current abilities.
  • As habits become routine, they become less interesting and less satisfying. We get bored.
  • Anyone can work hard when they feel motivat...

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