• Bias from mere association seeing situations as identical because they seem similar.
• Self-serving bias: Overly positive view of our abilities and future.
• Confirmation bias: Looking for evidence that confirms our actions and b...

Is our tendency to cherry-pick information that confirms our existing beliefs or ideas.

To hold an idea and convince ourselves we arrived at it rationally, we go in search of evidence to support our view. And we manage to find that evidence that confirms what we want to believe. 

• When we confront new information, we interpret it to support our existing beliefs. Any thought or discussion that confirms our prejudice and thought patterns seems appealing to us and is known as confirmation bias.
• When we try to argue our case (because of course, we are r...