You need to continuously get feedback from existing customers and improve your product. It is equally important to talk to people who were your customers in the past and understand what turned them away.

Even if you make a bad choice, you still gain:

• Experience: Even if you spend years in a career you weren’t suited for, you’ve gained useful skills along the way.
• Connection: Treat every person you meet as having something valuable to offer. 
• Feedback

We can schedulediscovery : the intentional, organized, thoughtful, stepwise, interview-based search for real insights. We can regularly get out of our corporate bubbles and talk with (listen to!) large numbers of actual users/customers/prospects.

Because it doesn’t matter w...