The design of Oreos - Deepstash

The design of Oreos

The design of Oreos

William Turnier was responsible for designing the Oreo. He initially worked at the company mailroom, shadowed creative employees within the company and learned industrial engineering. He was later asked to update Oreo's design.

The design goes back to monks in Medieval times. The monks used the design on the bottom of manuscripts copied. It was a sign of craft, saying they did the best they could. The company liked the look and the meaning, and Oreo received its new design.

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