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The speed of technological and cultural development is requiring us to embrace types of thinking besides the rational, logical style of analysis that tends to be emphasized in our society.
It is the capacity to be flexible, to embrace ambiguity, contradiction, and unconventional mindsets.
It is the ability to abandon our 'marriage' to our beliefs and assumptions, opening ourselves to new paradigms.
Elastic thinking is the way to cutting edge innovation, future visions, science fiction gems, and other great new ideas.
Our tendency to explore and learn has always created something new in the world.
Walt Disney took suspension of reality a step further building theme parks that brought people into his world. You can bring people into your world through storytelling and brand activation.
Suspending reality is a powerful storytelling technique as it creates a safe, magical world in which to contend with powerful emotions and themes, and it allows the viewer or listener to be transported and associate that escape from reality with the story.
Anything is possible and that becomes inspiration.
Disney stories have a near universal appeal because they are designed around struggles and desires that are common to humans everywhere.
You can apply this message to storytelling in your company, too. When you’re communicating with your customers, you should focus on the shared experiences and desires that make your product so valuable.
Premise 1: I can’t explain or imagine how proposition X can be true.
Premise 2: if a certain proposition is true, then I must be able to explain or imagine how that can be.
... and to bring this up as part of an argument. The issue with doing so occurs when this incredulity isn’t justified or supported by concrete information, and when this lack of belief is used in order to assume that a preferred personal explanation must be the right one, despite the lack of proof.
At the same time, it’s also important to remember that it’s possible that the person using the argument from incredulity is right, despite the fact that their reasoning is flawed.
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