The Habit Center Of The Brain
- We all share our basic region of the brain, known as the basal ganglia, with other animals and reptiles, the area responsible for our basic habits and core behaviour.
- Habits tend to happen by default, without our being aware, especially when one is under stress. Businesses that work only on a transactional level do well, as all of their workings are automated, but they do not adapt to the constantly changing landscape.
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