Turn Your Vision Into A Detailed Story And Picture

1–800-GOT-JUNK strategy

• Retreat: First, grab a notebook and find a quiet space where you don’t have any distractions from your daily life.
• Visualize: Transplant yourself five years into the future. See yourself looking around at your life and your business. Imagine that you’re really in that place where the future HAS already happened. For example, if you have a five-year old child, imagine your child is now ten. Then, imagine yourself five years older.
• Ask: Once you’ve transported yourself to that place, ask yourself some questions that will help you “crystal ball” the future. Here are some key questions to ask yourself:

- What is your top-line revenue?

- How many people are on your team?

- How would your people describe the culture of your company when talking to a family member?

- What is the press saying about your business? Be as specific as possible: what would your local paper say about your company? What would your favorite magazine say?

- What do your people love about your vision and where the company is headed?

- How would a customer describe their experience with you? What would they say to their best friend?

- What accomplishment are you most proud of? What accomplishment are your people most proud of?

- What do you do better than anyone else on the planet?

- Describe your office environment in detail.

- Describe your service area. Who are your customers and how do they feel?