How to tell a convincing story - Deepstash
The glorification of busy

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The glorification of busy

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How to tell a convincing story

How to tell a convincing story

  1. Identify the desired behavior change.
  2. Find the benefits of the change.
  3. Stoke fear to instigate the change.
  4. Identify major objections.
  5. Find stories and examples to weave together.

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Stories: motivators for changing behaviors

Stories: motivators for changing behaviors

Changing the way someone thinks or acts requires confrontation. And people don’t usually like that.

But when you tell a story—something people connect with—it can change the reaction you get.

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The 2 drivers

The 2 drivers

We are motivated to take action by 2 drivers:

  • The anticipation of a gain.
  • Fear of a loss.

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A story does 2 powerful things to persuade

A story does 2 powerful things to persuade

  1. It removes direct confrontation: you’re laying out a scenario for people to follow
  2. It forces the listener to take part in the story: they will place themselves in the story and see themselves doing what the successful person in the story did.
  3. ...

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CURATED FROM

CURATED BY

harzaa

I like movies and books. I eat the pizza crust. Coffee addict.

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How to tell a great story

How to tell a great story

How to Tell a Great Story




Principles to Remember

Do:

• Consider your audience — choose a framework and details that will best resonate with your listeners.

...

Tell a story

Tell a story

Dry information and stats don’t inspire people to make a change or listen to you.

We don't usually remember facts, figures or statistics. Storytelling is how you make your advice human, relatable and real.

Keep your story short and concise. 

Why we tell stories

  • Stories solidify abstract concepts and simplify complex messages;
  • Stories bring people together: stories connect us through the way we feel and respond to them;
  • Stories inspire and motivate, by tapping into people’s emotio...

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