How to tell a convincing story
- Identify the desired behavior change.
- Find the benefits of the change.
- Stoke fear to instigate the change.
- Identify major objections.
- Find stories and examples to weave together.
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How to tell a great story
How to Tell a Great Story
Principles to Remember
Do:
• Consider your audience — choose a framework and details that will best resonate with your listeners.
...
Tell a story
Dry information and stats don’t inspire people to make a change or listen to you.
We don't usually remember facts, figures or statistics. Storytelling is how you make your advice human, relatable and real.
Keep your story short and concise.
Why we tell stories
- Stories solidify abstract concepts and simplify complex messages;
- Stories bring people together: stories connect us through the way we feel and respond to them;
- Stories inspire and motivate, by tapping into people’s emotio...
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