Why we tell stories - Deepstash
Why we tell stories

Why we tell stories

  • Stories solidify abstract concepts and simplify complex messages;
  • Stories bring people together: stories connect us through the way we feel and respond to them;
  • Stories inspire and motivate, by tapping into people’s emotions and baring both the good and bad.

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MORE IDEAS FROM The Ultimate Guide to Storytelling

  1. Know your audience;
  2. Know your audience;
  3. Decide what kind of story you’re telling;
  4. Establish your call-to-action;
  5. Choose your story medium;
  6. Craft your story;
  7. Share your story.

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Storytelling is...
...the process of using fact and narrative to communicate something to your audience. Some stories are factual, and some are embellished or improvised in order to better explain the core message.

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Components of a good story
  • Characters. Every story features at least one character, and this character will be the key to relating your audience back to the story.
  • Conflict. The conflict is the lesson of how the character overcomes a challenge.
  • Resolution. Your story’s resolution should wrap up the story, provide context around the characters and conflict(s), and leave your audience with a call-to-action.

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  • Entertaining. Good stories keep the reader engaged and interested in what’s coming next.
  • Educational. Good stories spark curiosity and add to the reader’s knowledge bank.
  • Universal. Good stories are relatable to all readers and tap into emotions and experiences that most people undergo.
  • Organized. Good stories follow a succinct organization that helps convey the core message and helps readers absorb it.
  • Memorable. Whether through inspiration, scandal, or humor, good stories stick in the reader’s mind.

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If your objective is to:

  • Incite action: describe how a successful action was completed in the past and its steps.
  • Tell people about yourself, feature genuine, humanizing struggles, failures, and wins.
  • Convey values, tap into familiar emotions and situations so that the story feels relatable.
  • Foster collaboration, tell a story that moves readers to discuss and share your story with others.
  • Educate, feature a trial-and-error experience, so that readers can learn about a problem and how a solution was discovered and applied. 

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RELATED IDEA

Show, don’t tell

Talking a lot is boring, but talking a lot about yourself is even more boring.

So let the visuals do the talking. Show the benefits of your product, don’t tell people about them. If you can feature someone using your product and service, and having an easier life for it, that will do wonders for your marketing.

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Stories are like instruction manuals that explain how we move from one state of being to another.

Stories help us imagine how we can improve our own lives or avoid unpleasant consequences. Because we can imagine living out the consequences of certain choices, we are often inspired to change our behavior and act in a certain way.

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Bring People Into Your World

Walt Disney took suspension of reality a step further building theme parks that brought people into his world. You can bring people into your world through storytelling and brand activation.

Brand activation is when you combine storytelling with unique experiences to increase awareness and engagement with your company.

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