Why we tell stories - Deepstash
Persuasive storytelling

Learn more about communication with this collection

How to use storytelling to influence and persuade

How to create a compelling narrative

How to structure your story for maximum impact

Persuasive storytelling

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Why we tell stories

  • Stories solidify abstract concepts and simplify complex messages;
  • Stories bring people together: stories connect us through the way we feel and respond to them;
  • Stories inspire and motivate, by tapping into people’s emotions and baring both the good and bad.

1.13K

8.76K reads

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Components of a good story

  • Characters. Every story features at least one character, and this character will be the key to relating your audience back to the story.
  • Conflict. The conflict is the lesson of how the character overcomes a challenge.
  • Resolution.

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6.65K reads

Steps of the storytelling process

Steps of the storytelling process

  1. Know your audience;
  2. Know your audience;
  3. Decide what kind of story you’re telling;
  4. Establish your call-to-action;
  5. Choose your story medium;
  6. Craft your sto...

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8.03K reads

Storytelling is...

Storytelling is...

...the process of using fact and narrative to communicate something to your audience.

Some stories are factual, and some are embellished or improvised in order to better explain the core message.

1.17K

11.5K reads

Story objectives

If your objective is to:

  • Incite action: describe how a successful action was completed in the past and its steps.
  • Tell people about yourself, feature genuine, humanizing struggles, failures, and wins.
  • Convey values, tap into familiar emotions and si...

1.31K

6.73K reads

Good stories are …

Good stories are …

  • Entertaining. Good stories keep the reader engaged and interested in what’s coming next.
  • Educational. Good stories spark curiosity and add to the reader’s knowledge bank.
  • Universal. Good stories are relatable to all reader...

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6.83K reads

CURATED FROM

CURATED BY

isabelg

I love creating music, coffee, and film. Always strive for perfection.

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