Hook for the first 30 sec ⏱️: laziness, vanity, & selfishness
The lazy-vain-selfish principle is true for all kinds of first product experiences:
In the first 30 seconds, your visitors are lazy in the sense that they have no extra time to invest in something they don’t know. They are vain in that they want to look good from the get-go when they engage with your product or service. And they’re selfish in that despite the big-picture potential and purpose of what your product stands for, they want to know how it will immediately benefit them.
Whatever pulls us past those first 30 seconds is the hook -> An effective hook appeals to short-term interests that are connected to a long-term promise.
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Life-long learner. Passionate about leadership, entrepreneurship, philosophy, Buddhism & SF. Founder @deepstash.
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