The Halo Effect - Deepstash
The Halo Effect

The Halo Effect

It's a cognitive bias that makes us trust a person’s advice in one area of life simply because they are an expert in another area.

It’s like buying a Lincoln car because Matthew McConaughey drives one in a Superbowl ad. Or listening to a famous painter giving her grand plan for re-engineering society.

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ang_n

"An investment in knowledge always pays the best interest." - Benjamin Franklin

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The halo effect

The halo effect

The halo effect is a cognitive bias. It causes people to assume something because of their impression of other aspects of it. For example, people think someone will have an interesting personality simply because they find the person attractive.

We can find the hal...

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