What Animal Crossing can teach us about marketing and product development
Animal Crossing: New Horizons sold 13 million copies in six weeks, making it one of the most popular games of modern times. The universal, de-stressing nature of the game contrasted with what 2020 unleashed at the same time in the month of March.
One of the first marketing lessons that Nintendo, the developer of the runaway hit game provided was that timing is everything.
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