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What Animal Crossing can teach us about marketing and product development
Animal Crossing: New Horizons sold 13 million copies in six weeks, making it one of the most popular games of modern times. The universal, de-stressing nature of the game contrasted with what 2020 unleashed at the same time in the month of March.
One of the first marketing lessons that Nintendo, the developer of the runaway hit game provided was that timing is everything.
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Pokémon, with its first incarnation as a video game + trading card collection, emerged in Japan back in 1996 and created a viral storm, earning USD 5 billion for Nintendo, its pare...
The Pokémon craze was in full bloom when the first movie of the franchise debuted in 1999, though the parent company Nintendo made huge waves with the innovative, crazy-good NES console in 1983. The games were imaginative and beautiful, becoming extremely popular all across the world.
In 1989, Nintendo’s handheld console, Game Boy, in which many games including Pokémon debuted, changed the way games were consumed both by adults and children.
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Steve Jobs's intro sentences were so great because they clearly outlined what the product did while creating intrigue.
Rather than rambling on, he used them to perfectly convey his message as compactly as possible.
Examples of one sentence summaries of the product he was presenting: "Mac Book Air: the world's thinnest notebook", and "iPod: One thousand songs in your pocket."
Whether you're networking or presenting, it's important to realize that it should never be a one-sided conversation.
Your audience is in the room for a particular reason. It's critical to understand why they're listening to you so you can tune your presentation in a manner that makes them more receptive listeners,
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Studies show that there’s correlation between human behavior change and immediate rewards. Receiving immediate rewards releases dopamine in our brains, which compels us to seek mor...
We often start habits and drop them a few days later. To combat this, you can use triggers to remind you to practice the habit. Examples of triggers:
Studies indicate that the Zeigarnik Effect is real. It says you are more likely to recall uncompleted tasks than completed ones.
Knowing this pattern of our brains, we can trick it by forcing cliffhangers when we’re reading books. It’s hard to stop reading in the most interesting part but it will make you want to start reading again.