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Marketing And Product Development Taught By A Blockbuster Game
Animal Crossing: New Horizons sold 13 million copies in six weeks, making it one of the most popular games of modern times. The universal, de-stressing nature of the game contrasted with what 2020 unleashed at the same time in the month of March.
One of the first marketing lessons that Nintendo, the developer of the runaway hit game provided was that timing is everything.
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MORE IDEAS ON THIS
Listen To Your Customers And Act Fast
The way Nintendo worked on the issues, glitches and other problems it encountered and solved it quickly provides us another lesson: Listening to the end-user and prioritizing the features or the changes based on user feedback.
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Don’t Give Everything Away For Free
Nintendo restricted players who have bought the ‘Switch’ console which plays the hit game, to only be able to create one island. This has been a controversial restriction, but has enabled more sales of the console.
The lesson here is to provide something for free but add revenue-cr...
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