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Marketing And Product Development Taught By A Blockbuster Game
Animal Crossing: New Horizons sold 13 million copies in six weeks, making it one of the most popular games of modern times. The universal, de-stressing nature of the game contrasted with what 2020 unleashed at the same time in the month of March.
One of the first marketing lessons that Nintendo, the developer of the runaway hit game provided was that timing is everything.
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Nintendo restricted players who have bought the ‘Switch’ console which plays the hit game, to only be able to create one island. This has been a controversial restriction, but has enabled more sales of the console.
The lesson here is to provide something for free but add revenue-cr...
The way Nintendo worked on the issues, glitches and other problems it encountered and solved it quickly provides us another lesson: Listening to the end-user and prioritizing the features or the changes based on user feedback.
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- A "Tweet-friendly headline" that summarises the product you're presenting: e.g.: "iPod: One thousand songs in your pocket."
- Showing your passion: He acted excited and used words like "cool" or "amazing".
- Ditching the power point: He kept the audien...
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Studies show that there’s correlation between human behavior change and immediate rewards. Receiving immediate rewards releases dopamine in our brains, which compels us to seek more of the activity at hand.
By itself this isn’t enough to form a habit, for that, the...
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Your customers and friends likely are generating content, tagging your brand, or mentioning your products in their tweets, Instagram Stories, and TikTok videos every day. Why not incorporate that user-generated content into your brand’s social media calendar?
You don’t have to take a wait-a...
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