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What Animal Crossing can teach us about marketing and product development
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Marketing And Product Development Taught By A Blockbuster Game
Animal Crossing: New Horizons sold 13 million copies in six weeks, making it one of the most popular games of modern times. The universal, de-stressing nature of the game contrasted wi...
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Listen To Your Customers And Act Fast
The way Nintendo worked on the issues, glitches and other problems it encountered and solved it quickly provides us another lesson: Listening to the end-user and prioritizing the features o...
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Don’t Give Everything Away For Free
Nintendo restricted players who have bought the ‘Switch’ console which plays the hit game, to only be able to create one island. This has been a controversial restriction, but has enabled more sale...
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SIMILAR ARTICLES & IDEAS:
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Steve Jobs' presentation style
- A "Tweet-friendly headline" that summarises the product you're presenting: e.g.: "iPod: One thousand songs in your pocket."
- Showing your passion: He acte...
Tweet-friendly headlines
Steve Jobs's intro sentences were so great because they clearly outlined what the product did while creating intrigue.
Rather than rambling on, he used them to perfectly convey his message as compactly as possible.
Examples of one sentence summaries of the product he was presenting: "Mac Book Air: the world's thinnest notebook", and "iPod: One thousand songs in your pocket."
Tailor to the audience
Whether you're networking or presenting, it's important to realize that it should never be a one-sided conversation.
Your audience is in the room for a particular reason. It's critical to understand why they're listening to you so you can tune your presentation in a manner that makes them more receptive listeners,
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Cognitive biases
...are common thinking errors that harm our rational decision-making.
We don't always see things as they are. We don't simply glean information through the senses and act on it; inste...
Optimism Bias
Is our tendency to overestimate the odds of our own success compared to other people's.
Overly optimistic predictions can be dangerous, leading us to waste time and resources pursuing unrealistic goals. In the real world of business, things don't always work out for the best, and it serves us well to know when conditions are not on our side.
How to control the optimism bias
- Be skeptical of your own rosy expectations for your work.
- Assume projects will be more difficult and more expensive than you initially think they will.
- Don't trust your good ideas to manifest through positive thinking - be ready to fight for them.
- Trust the numbers. Numbers are firm but fair, and getting intimate with your business's cash flow can help you make more rational decisions.