Don't be afraid to stand out.

With so much competition for attention online, many marketing and sales teams are rightly asking themselves how they can make their brand stand out from the crowd?

The key is making your brand shine one person at a time through personalization.

The focus is on operational experience in situations where they will make real-time decisions in a relatively high-stress environment. To gain this experience, people tend to go to the Antarctic or do wilderness rescue. They may also get their private pilot's license. Teamwork an...

Diversity and inclusion can be sensitive topics, and that inspires many people to avoid them altogether. They don’t want to ask the wrong questions or say something that could be perceived as insensitive.

Caution and awareness are admirable, but it also means you could be missing out...