Why video games are so addictive

Games are enticing because you might win but you might not. And video games do it so efficiently, because they ride the tide of computer technology. The balance between winning and losing is continuously adjusted, according to how well you’re doing, as measured in hits and misses, gains and losses, moment by moment. The sweet spot knows you, it finds you. It adjusts to you.

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The Sweet Spot: Where Technology Meets the Motivational Brain

The Sweet Spot: Where Technology Meets the Motivational Brain

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