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Anticipation
Anticipation can be described as a yearning or a desire to get something that would give you a burst of good feelings.
Anticipation precedes experience. Experience strengthens your anticipation and may set a new standard of enjoyment and expectation for future events.
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The magic spell of desire
Every thought has a desire behind it. It fuels the mind to divert attention from the current moment and instead focus on the spell of desire. If I receive a message from someone from work, I anticipate how I will feel reading the message. All focus is on predicti...
118
509 reads
Desire results in two outcomes
On the one end, desire cultivates anticipation. On the other, it fosters fear.
Positive outcomes build anticipation, and negative outcomes build fear from desire. In both cases, reality slips by unnoticed in the background. If we overcome...
117
541 reads
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Anticipation asymmetry
Anticipation pushes against our natural tendency to want good things now and bad things later.
We'd rather get negative experiences over with to avoid the dread of waiting. Yet this desire is not as powerful as wanting positive experiences immediately.
Describing a food craving
A food craving can be described as an intense and sometimes uncontrollable desire for a specific food. This desire can leave a person unsatisfied until they have tasted that particular food.
New research suggests it may be possible to turn off the pleasure feelings we ...
Desire is separate from enjoyment
What we desire, we may not really enjoy. The more you deprive people of something they want, the more they'll desire it, but if they do eventually get it, they'll value it less.
The concept of desire and enjoyment is receiving support from...
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