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Describing a food craving

Describing a food craving

A food craving can be described as an intense and sometimes uncontrollable desire for a specific food. This desire can leave a person unsatisfied until they have tasted that particular food.

New research suggests it may be possible to turn off the pleasure feelings we experience from eating specific foods, reducing cravings.

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Eliminating the pleasure gained from food

Research revealed that the brain's underlying desire for sweet can be removed by manipulating the neurons in the amygdala. By manipulating the connections to the amygdala, we might lack the basic emotional reaction to taste.

It's like eating your favorite chocolate cake, but not gettin...

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Why we crave food

Food cravings occur in the same regions in the brain as memory, pleasure, and reward.

  • Physical hunger develops over time, and you will desire a variety of different foods. Emotional hunger comes on suddenly and is usually for a specific food that makes you feel good...

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A good night sleep and a helathy morning routine is what I work on constantly.

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Food cravings

They are an intense desire for a specific food. This desire can seem uncontrollable, and the person's hunger may not be satisfied until they get that particular food. We usually feel cravings for junk foods and processed foods high in sugar, salt, and fat.

Why we crave food

Food cravings occur in the same regions in the brain as memory, pleasure, and reward.

  • Physical hunger develops over time, and you will desire a variety of different foods. Emotional hunger comes on suddenly and is usually for a specific food that makes you feel good...

Food Memory

Eating specific foods which were consumed in our early years can evoke powerful and emotional memories, lying dormant in our subconscious for decades. This is possible even if the food was first relished at an early age, which we cannot recall any memory of.

Example: Eating a certain f...

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