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Anticipation: Mind’s Hype Machine
Desire results in two outcomes
On the one end, desire cultivates anticipation. On the other, it fosters fear.
Positive outcomes build anticipation, and negative outcomes build fear from desire. In both cases, reality slips by unnoticed in the background. If we overcome desire, we eliminate anticipation and fear.
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Key Ideas
The first Ice Cream Cup
The first ice cream cup was found in Egypt in a tomb in 2700BC.
It was a kind of mould made from two silver cups, one of which contained snow or crushed ice, and the other ...
Ice Cream: The Early Days
- Ancient Rome had special wells to store ice and snow. The ruins of Pompeii left traces to make us think that some shops specialised in selling crushed ice sweetened with honey.
- In China and Japan, ice was gathered to preserve food. During the Tang Dynasty, a drink was recorded, consisting of milk cooked with flour and camphor, ten placed in iron containers, and buried in snow.
- Before the Incas conquered the Caranquis, large blocks of ice were brought down from the top of the volcano. A large cauldron was filled with ice, snow, and fruit juice (and sometimes milk), and mixed until the juices and ice froze together.
Ice Cream Legends
- One legend claims that the Medici family organised a competition for the most original culinary recipes. It was won by a chicken seller (a Ruggeri) who submitted a composition of water, sugar, and fruit. It is thought that Catherine de' Medici brought Ruggeri and his ice cream arts across the Alps.
- Another half legend is about the architect Bernardo Buontalenti, who invented an iced dessert for Charles V of Spain in 1559, at a famous inaugural fest for the Belvedere Fort of Cosimo I de' Medici. His recipe is recorded as cold cream made of milk, honey, egg yolk, a sprinkle of wine, aromatised with bergamot, lemon, and orange.
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Cautious mindset vs. an adventurous mindset
- When choosing for ourselves, we focus more on a granular level, something we describe as a cautious mindset.
- When it came to deciding for...
A different mindset when choosing for others
We adopt an adventurous mindset that stands in contrast to the more cautious mindset that rears when people make their own choices.
We see the best solution with clarity and a decisiveness that is often absent when we face our own dilemmas.
Taking an outside perspective
We should work to distance ourselves from our own problems by adopting a fly-on-the-wall perspective and act as our own advisors.
Another distancing technique is to pretend that our decision is someone else's and visualize it from his or her perspective. By imagining how someone else would tackle your problem, people may unwittingly help themselves.
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Key Ideas
Eating Distract from Emotions
We often associate eating with relief or even excitement, and it’s only natural that we’d reach for those same feelings when we’re worried or sad.
Why we choose comfort food
Comfort foods don’t tend to be healthy. We want cake or pasta or chips when we’re emotionally eating. We have emotional memories around certain foods, which are more likely to involve your grandma’s lasagna than a salad.
But after we eat for emotional reasons, we’re replacing our original feelings with the emotions that arise out of eating.
Comfort food
We associate comfort food with positive memories.
Think about all the happy and comforting memories you have involving food. Maybe your family used to celebrate occasions with a trip to the ice cream shop, or maybe your mom or dad used to soften the blow of a bad day with macaroni and cheese. When you’re feeling rejected or anxious today, eating one of those foods is an instant connection to that soothing time.