Color Psychology For Consumers - Deepstash

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Color Psychology For Consumers

Marketers often use color psychology to make you like their product.

  • Organizations that want to portray dependability use the blue color, like HP, IBM or Dell.
  • Companies that want to showcase the element of fun use orange, like Nickelodeon or Fanta, for instance.
  • Peaceful, nature-oriented colours like green are used in companies like Whole Foods and Tropicana.

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Some factors like language, culture, climate and history act as influencers of color perception.

  • The color white has an association with sadness in China due to it being worn at funerals, while yellow is linked with joy, in countries that don’t get e...

Across the world, human beings have almost a universal perception of colors, based on their personality.

  • Red is considered a bold and extremely visible color, and is perceived as exciting, energetic and passionate. People who are bold, adventurous an...

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  • Professions that rely heavily on visual mediums use color psychology to try to predict and instigate emotions in their target audience.
  • People use colors and lighting to increase their well-being and productivity, and express their individuality.

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The Psychology Of Color: Research Findings

  • Up to 90% of snap judgments made about products can be based on color alone (depending on the product).
  • Colors influence how consumers view the "personality" of the brand in question.
  • Our brains prefer recognizable brands, which makes color incredibly important when creating ...

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