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Color Psychology For Consumers
Marketers often use color psychology to make you like their product.
- Organizations that want to portray dependability use the blue color, like HP, IBM or Dell.
- Companies that want to showcase the element of fun use orange, like Nickelodeon or Fanta, for instance.
- Peaceful, nature-oriented colours like green are used in companies like Whole Foods and Tropicana.
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Color Perception: A Universal Phenomenon
Across the world, human beings have almost a universal perception of colors, based on their personality.
- Red is considered a bold and extremely visible color, and is perceived as exciting, energetic and passionate. People who are bold, adventurous and impulsive would love this color.
- Orange is universally associated with creativity, freedom and happiness. People with playful, cheerful and productive personalities generally like this color.
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Different Worlds Same Colors
Some factors like language, culture, climate and history act as influencers of color perception.
- The color white has an association with sadness in China due to it being worn at funerals, while yellow is linked with joy, in countries that don’t get enough sunshine.
- Greece denotes sadness with the color purple, due to the Greek Orthodox Church associating this color with mourning.
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