Colors evoke similar emotions around the world, survey finds - Deepstash
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Color Psychology For Consumers

Marketers often use color psychology to make you like their product.

  • Organizations that want to portray dependability use the blue color, like HP, IBM or Dell.
  • Companies that want to showcase the element of fun use orange, like Nickelodeon or Fanta, for instance.
  • Peaceful, nature-oriented colours like green are used in companies like Whole Foods and Tropicana.

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Color Perception: A Universal Phenomenon

Across the world, human beings have almost a universal perception of colors, based on their personality.

  • Red is considered a bold and extremely visible color, and is perceived as exciting, energetic and passionate. People who are bold, adventurous and impulsive would love this color.
  • Orange is universally associated with creativity, freedom and happiness. People with playful, cheerful and productive personalities generally like this color.

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Different Worlds Same Colors

Some factors like language, culture, climate and history act as influencers of color perception.

  • The color white has an association with sadness in China due to it being worn at funerals, while yellow is linked with joy, in countries that donโ€™t get enough sunshine.
  • Greece denotes sadness with the color purple, due to the Greek Orthodox Church associating this color with mourning.

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CURATED BY

ishank

Bacon scholar. Avid reader of all things self help.

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