Colors evoke similar emotions around the world, survey finds

Marketers often use color psychology to make you like their product.

• Organizations that want to portray dependability use the blue color, like HP, IBM or Dell.
• Companies that want to showcase the element of fun use orange, like Nickelodeon or Fanta, for instance.
• Peaceful, nature-oriented colours like green are used in companies like Whole Foods and Tropicana.

Across the world, human beings have almost a universal perception of colors, based on their personality.

• Red is considered a bold and extremely visible color, and is perceived as exciting, energetic and passionate. People who are bold, adventurous and impulsive would love this color.
• Orange is universally associated with creativity, freedom and happiness. People with playful, cheerful and productive personalities generally like this color.