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Colors evoke similar emotions around the world, survey finds
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Color Psychology For Consumers
Marketers often use color psychology to make you like their product.
- Organizations that want to portray dependability use the blue color, like HP, IBM or Dell.
- Companies that want to showcase the element of fun use orange, like Nickelodeon or Fanta, for instance.
- Peaceful, nature-oriented colours like green are used in companies like Whole Foods and Tropicana.
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Color Perception: A Universal Phenomenon
Across the world, human beings have almost a universal perception of colors, based on their personality.
- Red is considered a bold and extremely visible color, and is perceived as exciting, energetic and passionate. People who are bold, adventurous and impulsive would love this color.
- Orange is universally associated with creativity, freedom and happiness. People with playful, cheerful and productive personalities generally like this color.
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Different Worlds Same Colors
Some factors like language, culture, climate and history act as influencers of color perception.
- The color white has an association with sadness in China due to it being worn at funerals, while yellow is linked with joy, in countries that don’t get enough sunshine.
- Greece denotes sadness with the color purple, due to the Greek Orthodox Church associating this color with mourning.
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SIMILAR ARTICLES & IDEAS:
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Some Applications Of Color
- Professions that rely heavily on visual mediums use color psychology to try to predict and instigate emotions in their target audience.
- People use colors and lighting to increase their...
Tips for Using Color Psychology
- Using your favorite color for everything may result in oversaturation.
- Choose colors according to context to avoid being inappropriate.
- Combining colors may communicate a different message than the colors would individually.
- Consider the functionality of the object when picking a color.
- Use colors to enhance your memory by highlighting important things and associating each color with its meaning.
- Be consistent with your color usage if you are defining colors for a business.
Colors and Psychology
It investigates how the colors affect us. Colors can change our perception, alter our senses, make us emotional, improve our memory and attention, and even influence our decisions.
The influence of colors can completely change the idea we have of a certain space or element. Colors interact with our memory, awaken feelings and guide reason and the associations that we develop to colors save our brains time, since they are processed unconsciously.
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The Psychological Effects of Color
While most perceptions of color are subjective, some color effects have universal meaning.
- Colors in the red area of the color spectrum are known as warm colors and include red, orange, and yellow. These warm colors evoke emotions ranging from feelings of warmth and comfort to feelings of anger and hostility.
- Colors on the blue side of the spectrum are known as cool colors and include blue, purple, and green. These colors are often described as calm, but can also call to mind feelings of sadness or indifference.
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The Psychology Of Color: Research Findings
- Up to 90% of snap judgments made about products can be based on color alone (depending on the product).
- Colors influence how consumers view the "personality" of the brand in question.
The Psychology Of Color - Misconceptions
Elements such as personal preference, experiences, upbringing, cultural differences, context, etc., often muddy the effect individual colors have on us. So assertions on the effect of colors are often not based on scientifically sound evidence.