Some factors like language, culture, climate and history act as influencers of color perception.

• The color white has an association with sadness in China due to it being worn at funerals, while yellow is linked with joy, in countries that don’t get enough sunshine.
• Greece denotes sadness with the color purple, due to the Greek Orthodox Church associating this color with mourning.

Across the world, human beings have almost a universal perception of colors, based on their personality.

• Red is considered a bold and extremely visible color, and is perceived as exciting, energetic and passionate. People who are bold, adventurous an...