Different Worlds Same Colors

Some factors like language, culture, climate and history act as influencers of color perception.

The color white has an association with sadness in China due to it being worn at funerals, while yellow is linked with joy, in countries that don’t get enough sunshine.
Greece denotes sadness with the color purple, due to the Greek Orthodox Church associating this color with mourning.

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Color Psychology: How Colors Affect Us and What Each One Means

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What is color psychology? How do colors influence emotions? What do the colors mean? What do the colors convey in different cultures? The meaning of colors resonates much more than we believe in our daily actions. We tend to associate each tone with certain feelings and various concepts.

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Some Applications Of Color

Professions that rely heavily on visual mediums use color psychology to try to predict and instigate emotions in their target audience.
People use colors and lighting to increase their...

Tips for Using Color Psychology

Using your favorite color for everything may result in oversaturation.
Choose colors according to context to avoid being inappropriate.
Combining colors may communicate a different message than the colors would individually.
Consider the functionality of the object when picking a color.
Use colors to enhance your memory by highlighting important things and associating each color with its meaning.
Be consistent with your color usage if you are defining colors for a business.

Colors and Psychology

It investigates how the colors affect us. Colors can change our perception, alter our senses, make us emotional, improve our memory and attention, and even influence our decisions.

The influence of colors can completely change the idea we have of a certain space or element. Colors interact with our memory, awaken feelings and guide reason and the associations that we develop to colors save our brains time, since they are processed unconsciously.

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Can Color Affect Your Mood and Behavior?

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verywellmind.com

Do you feel anxious in a yellow room? Does the color blue make you feel calm and relaxed? Artists and interior designers have long believed that color can dramatically affect moods, feelings, and emotions. "Colors, like features, follow the changes of the emotions," the artist Pablo Picasso once remarked.

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"Given the prevalence of color, one would expect color psychology to be a well-developed area. Surprisingly, little theoretical or empirical work has been conducted to date on color's influence ...

"Colors, like features, follow the changes of the emotions."

The Psychological Effects of Color

While most perceptions of color are subjective, some color effects have universal meaning.

Colors in the red area of the color spectrum are known as warm colors and include red, orange, and yellow. These warm colors evoke emotions ranging from feelings of warmth and comfort to feelings of anger and hostility.
Colors on the blue side of the spectrum are known as cool colors and include blue, purple, and green. These colors are often described as calm, but can also call to mind feelings of sadness or indifference.

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Color Psychology: How Colors Influence the Mind

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psychologytoday.com

The psychology of color as it relates to persuasion is one of the most interesting-and most controversial-aspects of marketing. The reason: Most of today's conversations on colors and persuasion consist of hunches, anecdotal evidence and advertisers blowing smoke about "colors and the mind."

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The Psychology Of Color: Research Findings

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Up to 90% of snap judgments made about products can be based on color alone (depending on the product).
Colors influence how consumers view the "personality" of the brand in question.

The Psychology Of Color - Misconceptions

Elements such as personal preference, experiences, upbringing, cultural differences, context, etc., often muddy the effect individual colors have on us. So assertions on the effect of colors are often not based on scientifically sound evidence.