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Being scared is enjoyable when it represents just a quick minor physiological deviation from your normal state. When it goes on too long, it becomes disturbing.
It is similar factors that make interpersonal play enjoyable: just the right amount of uncertainty and surprise. Coincidentally, it is also the ingredients of a successful joke.
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A recent study looked at why people enjoy a good fright and found that it creates a sort of euphoria that lowers stress levels.
There seems to be a sweet spot for enjoyment where the fright is not too scary nor too weak, but just enough to be enjoyable.
"If you think education is expensive, try ignorance. " ~ Derek Bok
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