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The word "blockbuster" has wartime origins

The word "blockbuster" has wartime origins

The word first appeared in the pages of TIME. It was an article on the Allied bombing of key industrial targets in Italy. The bombs used were called blockbusters because of their ability to destroy an entire city block.

With time, the word entered the American lexicon as a metaphor for something shocking and explosive.

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Blockbuster refers to summer action movies

Eventually, the idea of a blockbuster movie became associated with summer action movies, especially after Steven Spielberg's thriller, Jaws, released in the summer of 1975.

When Star Wars came out two years later, blockbuster became a synonym for the summer blockbuster genre.

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The word "blockbuster" changes meaning

In the pages of TIME, blockbuster was used to describe surprising news. In 1943, TIME used the word to describe a movie. The critics called the film adaptation of Mission to Moscow "as explosive as a blockbuster."

Not long after, the word started to refer specific...

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The word "blockbuster" changes meaning

In the pages of TIME, blockbuster was used to describe surprising news. In 1943, TIME used the word to describe a movie. The critics called the film adaptation of Mission to Moscow "as explosive as a blockbuster."

Not long after, the word started to refer specific...

The popularity of Sunday brunch

The word "brunch" first appeared in print in an 1895 Hunter's Weekly article. The author suggested an alternative to the post-church Sunday meals favouring a lighter meal served late in the morning.

Brunch is a tradition that became popular in the Uni...

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