The popularity of Sunday brunch

The word "brunch" first appeared in print in an 1895 Hunter's Weekly article. The author suggested an alternative to the post-church Sunday meals favouring a lighter meal served late in the morning.

Brunch is a tradition that became popular in the United States in the 1930s. After WWII, large numbers of American married women entered the workforce. But they needed some relief on Sunday, thus the rise in popularity of Sunday brunch.